在2024世界互联网大会乌镇峰会期间，周鸿祎就曾谈及企业家直播带货的问题，他当时表示“我觉得企业家就不该直播带货，因为企业家有自己正经的生意，但是如果企业家非要直播带货，要为自己公司的核心业务、核心产品带货，特别是作为新兴企业，你的新产品要冷启动，你需要让公众知道，那公众只刷短视频，你不通过短视频来表现怎么可能呢？”Recently, Zhong Yuyi, chairman of Nongfu Spring, told Sina Technology and other media that he would never bring goods live, and he looked down on entrepreneurs who brought goods live.
Recently, 360 Chairman Zhou Hongyi recorded a video saying, “I'm relieved after watching it.”
Zhou Hongyi said, “I'm not talking about me; I didn't bring the goods on the live broadcast,” and Zhou Hongyi also agreed with Chung Yuyi's statement.
During the 2024 World Internet Conference Wuzhen Summit, Zhou Hongyi mentioned the issue of entrepreneurs bringing goods live. At the time, he said, “I don't think entrepreneurs should live stream to bring goods, because entrepreneurs have their own serious business, but if entrepreneurs have to live stream, they need to bring goods to their company's core business and core products, especially as an emerging enterprise. You need to let the public know, then the public only uses short videos. How is it possible if you don't show through short videos?”
