Commodity and brand.

From SHISEIDO's top series, the Skin Treatment UV Cream has arrived.

Luxurious feel, uncompromising skincare effects. Protecting while evolving beauty.
~Released on January 1, 2025 (Wednesday)~

Shiseido company,limited sponsored adr will release the 'Skin Treatment UV Cream', a high-quality skin care product with a pleasant feel and defensive effect, from the top series 'Future Solution LX' of the global brand 'SHISEIDO', in 88 countries and regions around the world, starting on Wednesday, January 1, 2025. It will be available at approximately 120 department stores nationwide in Japan, the SHISEIDO official website, and the Shiseido online store.
The 'Future Solution LX' series was born in 2009 as Shiseido's top series aiming to enhance beauty for the future through the fusion of dermatological and botanical research. In 2024, it reached a new 'Longevity ScienceTM※1', including cutting-edge science technology and traditional Japanese plants such as Enmeisou, generating firmness and radiance in the skin, aiming for 'a skin that continues to be beautiful as you age'.
From the same series, the 'Skin Treatment UV Cream' (sunscreen) with a luxurious feel beyond the impression of sun care, and excellent defensive effects, is introduced. It has water resistance that withstands harsh daytime environments, providing high skin care effects that moisturize for long periods while protecting the skin from damage from all external factors. Inspired by silk for a smooth application. With the Golden Shield Complex※2, it leads to supple firmness and radiant skin from within.
*1- Future Solution LX's unique ingredients consist of Skin Genese Cell ENMEI (Enmeisou (Hikiokoshi) Extract, Piperidine Propionic Acid, 2-O-Ethyl Ascorbic Acid) which prevents rough skin, evens texture, and leads to smooth and beautiful skin, and Green Tea Extract (skin protection ingredient).
*2- Ingredients include Ergothioneine, Coix Seed Extract, Ginkgo Leaf, Ectoin, and Glycerin.

SHISEIDO Future Solution LX Universal Defense

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[Commodity ETF List]

SHISEIDO Future Solution LX Universal Defense
52g Retail price 10,500 yen (tax included 11,550 yen)
*The price is reference retail price (may vary by store).

SHISEIDO Future Solution LX Universal Defense

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SHISEIDO Future Solution LX Universal Defense

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SHISEIDO Future Solution LX Universal Defense (Texture)

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The philosophy of Future Solution LX

The philosophy that Future Solution LX considers is not about perpetuating the current state or rewinding time, but about beautifully embracing change and enjoying the beauty of change. The new 'Future Solution LX' pursues the 'beauty' that continues to evolve with time beyond anti-aging care, and proposes a 'Japanese Conscious Luxury' that values the traditional Japanese beauty. It focuses on essential societal issues such as minimizing environmental impact, maximizing traditional culture and regional community contributions, and turning its attention to the overall environment of the Earth, while seeking intrinsic value pursuit. It introduces a new concept of luxury that is conscious of the entire Earth's environment, inspired by the beauty of aged gold leaf on historical golden folding screens.
※3 Aging care is moisturizing care tailored to age.

*The content contained in this release is accurate at the time of announcement, and may differ from the latest information. Please note.