周鸿祎表示，中国真正意义上在直播带货的企业家并不算多，罗永浩负债6个亿找不到别的路径了，带货还债天经地义，俞敏洪带货是因为新东方遇到了不可抗力的危机，他要带领企业活下去，迫不得已而转型，大家都支持他，他也帮助农民卖农产品。Sina Technology reported on November 22 that recently, Nongfu Spring's founder, chairman, and general manager Zhong Shanshan stated in a communication with Sina Technology, "I will never engage in live streaming sales. I believe those companies are flat, while mine is vertical; I have roots."
Zhong Shanshan opposes entrepreneurs engaging in live streaming sales, believing that the product appearances seen in live streaming do not guarantee product quality, and that when one can determine product quality, one must delve deeper. "I disdain entrepreneurs who do live streaming sales; you can create something more valuable," says Zhong Shanshan.
In response, Zhou Hongyi, founder of 360 Group, recently stated, "After listening to Boss Zhong's speech, I breathed a sigh of relief; I won't take it to heart since you're not talking about me, nor do I engage in live streaming sales. I actually agree with Boss Zhong’s statement, don’t compete with the common lbx pharmacy chain joint stock for employment."
Zhou Hongyi pointed out that there are not many entrepreneurs truly engaged in live streaming sales in china. Luo Yonghao, who is 600 million in debt, has no other path available, and it is completely reasonable to sell products to repay debts. Yu Minhong engages in sales because new oriental is facing an irresistible crisis; he is compelled to lead the company to survive and adapt, and everyone supports him as he helps farmers sell shenzhen agricultural products group.
In Zhou Hongyi’s view, most entrepreneurs who build personal IP are actually not engaged in selling products, or rather, they are promoting their own products, such as Lei Jun promoting his own Xiaomi autos and Xiaomi phones via the internet. "As an entrepreneur, ensuring that your own products are well-received is an undeniable responsibility," Zhou Hongyi stated.
Zhou Hongyi believes that many entrepreneurs think that as their business grows and they have more employees, they no longer need to get involved, choosing to be absentee bosses who do not need to show their faces. However, he feels that entrepreneurs should learn from Lei Jun, who is so successful yet continuously explores new marketing methods.
Zhou Hongyi pointed out, "Times are always changing. Entrepreneurs cannot become complacent; otherwise, their businesses will lag behind and may even face elimination." He even mentioned the recent internet exposure incident involving nongfu spring, noting, "Back then, their public relations department was actually ineffective. I particularly understand their public relations team, as they did not even know who the enemy was; so many voices were speaking out, yet they did not know how to convey the voice of nongfu spring. Therefore, if you do not understand short video and live streaming, and cannot redefine the channels of communication, you will have no voice, which is a very frightening thing." (Wen Meng)
