The app serves as a "digital junior banker" that provides customers with hyper-personalized banking experiences in real time

MILAN, Nov. 22, 2024 /PRNewswire/ -- Banca Investis and Bain & Company announced today a first-in-its-market app that provides banking customers with real-time investment advisory backed by generative AI.

Based in Milan, Italy and focused on high-net-worth individuals, Banca Investis worked with Bain to pioneer the platform known as NIWA, which serves as a "digital junior banker" and aims to enhance the customer experience through hyper-personalized financial capabilities.

Among the app's key features is an AI-powered chatbot that provides live, real-time answers to questions about investment portfolios. The tool increases the frequency of touchpoints between customers and the bank, paving the way for seamless interaction.

"In just 7 months, together with Bain, we were able to develop and roll out a market-first platform that maximizes the power of generative AI to benefit our customers," said Luca Giacobbe, Chief Operation Officer at Banca Investis. "The app analyzes more than 500 pieces of information and research daily, including customers' financial assets, characteristics, and preferences. It has enabled us to increase engagement through cutting-edge banking practices in a personalized, efficient way."

Other key features of the app include tailored financial insights and market news headlines.

"When Banca Investis required an innovation of its service model, generative AI offered a substantial boost," said Daniele Funaro, EMEA head of Bain's Wealth & Asset Management practice. "We quickly assembled Bain's integrated, multidisciplinary teams—complemented by our diverse ecosystem of external partners—to collaborate with Banca Investis, ultimately developing a distinctive end-to-end digital experience that sets the bank apart from its competitors."

Bain's AI, Insights, and Solutions practice includes more than 1,500 AI, data, analytics, architecture, and engineering experts. This multidisciplinary team combines algorithmic, technical, and business expertise to solve business leaders' hardest problems. This includes machine learning application implementation, business insight delivery, technology architecture and engineering, organizational development, and analytics strategy. The group integrates closely with the firm's industry and capability practices to deliver holistic business and technology solutions.

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About Bain & Company

Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today's urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

About the Banca Investis

Banca Investis is a bank established under Italian law, operating as an independent market player, parent company of Gruppo Banca Investis.

This distinguishing basis is the foundation of the offering model aimed primarily at the High Net Worth Individual (HNWI) segment, with the mission of providing high value-added advisory services for the management and optimization of clients' overall wealth (financial, securities, real estate and corporate).The Group's activities are structured into six business areas operating from a unified and integrated perspective: Wealth Management, Asset Management, Global Markets, Alternative Investments, Family Office and Corporate Advisory & Capital Markets. Together they offer a tailor-made, unique and flexible model.

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SOURCE Bain & Company