光が躍動するような、うるおいと透明感の肌に。
November 25, 2024.
Issuer: Shiseido Japan Co., Ltd., Shiseido Company, Limited Sponsored American Depositary Receipt (ADR).
Commodity and brand.
Over 30 years of research has further evolved. SHISEIDO's new brightening care series.
Radiant skin that feels vibrant, with moisture and clarity.
Released on February 1, 2025 (Saturday).
Shiseido Company, Limited, will launch a new whitening series "Benefiance Brightening"【5 products】 starting February 1, 2025, in approximately 380 stores, mainly in department stores across the country, as well as on the SHISEIDO official site and Shiseido online store. This new series focuses on the "Benefiance Brightening MicroS Serum," which improves the penetration of the unique whitening active ingredient Active 4MSK※1 developed from over 30 years of research, suppressing melanin production and preventing spots and freckles.
※1 Whitening active ingredient Active 4MSK
Approaches multifacetedly before melanin accumulates in the skin. It blocks the action of the enzyme tyrosinase, which triggers melanin production, in multiple steps, suppressing melanin production and preventing spots and freckles.
※2 4-methoxysalicylic acid potassium salt
SHISEIDO Benefiance Brightening Series
Download Small Image[38.1KB]
Download Large Image[1826KB]
[Commodity ETF List] Total of 5 items
・SHISEIDO Benefiance Brightening Micro S Serum (Quasi-drug)
・30mL Reference retail price 13,500 yen (including tax 14,850 yen)
・50mL Reference retail price 17,500 yen (including tax 19,250 yen)
・SHISEIDO Benefiance Brightening Gel Cream (Quasi-drug)
・50g Reference retail price 9,500 yen (including tax 10,450 yen) ・Refill
・50g (refill) reference retail price 8,500 yen (tax included 9,350 yen)
・SHISEIDO Benefiance Brightening Skincare Powder (quasi-drug)
*The price is reference retail price (may vary by store).
SHISEIDO Benefiance Brightening Micro S Serum (quasi-drug) 50mL
Download Small Image[9.3KB]
Download Large Image[296KB]
SHISEIDO Benefiance Brightening Gel Cream (Quasi-drug)
Download Small Image[14.1KB]
Download Large Image[365KB]
SHISEIDO Benefiance Brightening Skincare Powder (Quasi-drug)
Download Small Image[14.3KB]
Download Large Image[366KB]
SHISEIDO Benefiance New Brightening Series
Starting from February 1, 2025 (Saturday), SHISEIDO will evolve Benefiance into a line featuring two item groups, 'Tightening Care' and new 'Brightening Care'.
In conjunction with this, five brightening items will be launched, starting with the "Benefiance Brightening Micro S Serum."
The evolution of 4MSK※1, 'Fluid Absorption F.A.S.T. Technology.'
The 'Fluid Absorption F.A.S.T. Technology,' which has evolved further through over 30 years of research, is now incorporated for the first time in the 'Benefiance Brightening Micro S Serum.' Active 4MSK※2 penetrates without stagnating in the skin, maximizing the power of the whitening ingredients. It suppresses melanin production, preventing spots and freckles.
※1 Potassium salt of 4-Methoxysalicylic Acid.
※2 Whitening active ingredient Active 4MSK.
Approaches multifacetedly before melanin accumulates in the skin. It blocks the action of the enzyme tyrosinase, which triggers melanin production, in multiple steps, suppressing melanin production and preventing spots and freckles.
*The content contained in this release is accurate at the time of announcement, and may differ from the latest information. Please note.
Related News
November 22, 2024
From SHISEIDO's top series, the Skin Treatment UV Cream has arrived.
November 21, 2024.
A beauty serum that captures the brilliance of gold, Clé de Peau Beauté "Sérum Vitalité Opalescence" is born.
November 01, 2024
Certified online shop and specific store limited items from Cle de Peau Beaute Holiday Collection are now available.
