COOLIDGE, Ariz.--(BUSINESS WIRE)--Bright Innovation Labs (AZ), North America's largest powder and cream bleach formulators and manufacturers for personal care and beauty has announced a significant process and capacity expansion in its Coolidge, Arizona manufacturing facility. These expansion plans are based on recent development innovations, growth partnerships and commitments from its North American and European customers, and their respective markets.

Josh Kirschbaum, Bright Innovation Labs' new Chief Executive Officer said, "We are excited to announce Arizona's capital and process expansion, as it is part of a broader plan to support Bright's haircare business and strategic customers as the leader in N. America. Bright's investments are anchored by our safety systems, R&D and innovation and commitments to the environment and people. These commitments will continue to provide leadership to both the world's leading and emerging brands in North America, Europe and Asia for decades to come."

The New Albany, Ohio-headquartered contract manufacturer is a leader in hair care, skin & body care, and personal fragrance products in both liquids and powders. Product offerings manufactured for leading brands include hair bleach, creams, fine fragrances, and shampoos. Bright's Coolidge facility is a purpose-built, worldwide leader and best in class plant for highly reactive powder and cream bleaches for the haircare industry and hair color supply chain.

For more information on Bright Innovation Labs, visit

About Bright Innovation Labs

Bright is a leading, end-to-end partner to the world's biggest beauty and personal care brands. One of the nation's most diverse beauty and personal care manufacturers, Bright formulates and creates products across the entire spectrum of liquids and powders. For more information, visit .

Press: Cathryne-LeConn
email: CLeconn@brightinnovationlabs.com – phone: +1 614-397-3878