Google, DOJ Present Closing Arguments In AdTech Trial Monday
Google, DOJ Present Closing Arguments In AdTech Trial Monday
Alphabet, Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) and the U.S. Department of Justice are set to present closing arguments on Monday in a trial to determine if Google's advertising technology constitutes an illegal monopoly.
字母表公司（纳斯达克：GOOG）（纳斯达克：GOOGL）与美国司法部将于周一在审判中提出最终陈述，以判断谷歌的广告技术是否构成非法垄断。
The Details: The DOJ alleges Google maintains a monopoly in "open-web display advertising" by dominating all aspects of the marketplace with a funnel of technologies that match online publishers to advertisers as well as controls the ad exchange market, which matches the buy side to the sell side.
细节：司法部指控谷歌在“开放网页广告展示”中保持垄断，主导市场的各个方面，通过一系列技术将在线出版商与广告主匹配，并控制广告交易市场，将买方与卖方联系起来。
"One monopoly is bad enough. But a trifecta of monopolies is what we have here," Justice Department lawyer Julia Tarver Wood said during her opening statement.
“一个垄断已经够糟糕了，但我们这儿其实有三个垄断，”司法部律师 Julia Tarver Wood 在她的开场陈述中说道。
Read More: Rumble CEO Considers Bitcoin Investment, Engages Michael Saylor As Shares Rally
阅读更多：Rumble CEO考虑比特币投资，与Michael Saylor合作，股价飙升
Google says that the DOJ's case is focused on a narrow niche of digital advertising and that the company's market share of 25% has been decreasing as competition has increased in the space.
谷歌表示，司法部的案件集中在数字广告的一个狭窄领域，并且随着竞争的加剧，公司的市场份额（25%）已在减少。
According to the AP, court documents show that Google argues the government's case "boil(s) down to the persistent complaints of a handful of Google's rivals and several mammoth publishers."
据美联社报道，法庭文件显示谷歌认为政府的案子“归结为一些谷歌竞争对手和几个巨型出版商的持续投诉。”
The case is being heard by U.S. District Judge Leonie Brinkema, in Alexandria, Virginia, who is expected to decide the case and issue a written ruling by the end of the year.
该案件由位于维吉尼亚州亚历山大的美国地方法官Leonie Brinkema听审，预计她将在年底之前裁决此案并发布书面裁定。
What Else: A District of Columbia judge, in a separate case, ruled in August that Google's search engine business does constitute a monopoly. The DOJ presented its proposed remedies last week, which included the requirement for Alphabet to divest Google Chrome, the internet's leading browser with over 60% market share globally.
其他：哥伦比亚特区的一名法官在一起独立案件中于八月裁定谷歌的搜索引擎业务构成垄断。上周，司法部提出了其建议的补救措施，包括要求字母表剥离谷歌Chrome，这是互联网市场份额超过60%的领先浏览器。
Other proposals included forcing Google to share search data with competitors, and ending default search agreements, which make Google the automatic search engine on devices and web browsers like Apple's Safari.
其他提议包括强迫谷歌与竞争对手分享搜索数据，以及结束默认搜索协议，这使得谷歌成为苹果Safari等设备和网络浏览器的自动搜索引擎。
"Google's unlawful behavior has deprived rivals not only of critical distribution channels but also distribution partners who could otherwise enable entry into these markets by competitors in new and innovative ways," the DOJ said in a statement.
“谷歌的不法行为不仅剥夺了竞争对手的重要分销渠道，还剥夺了本来可以通过新颖创新方式让竞争对手进入这些市场的分销合作伙伴”，DOJ在声明中表示。
The judge is expected to deliver a final decision in that case next summer.
预计法官将在明年夏天对此案做出最终裁决。
Price Action: According to Benzinga Pro, Alphabet shares are up 1.92% at $167.92 at the time of publication Monday.
价格走势：根据Benzinga Pro的消息，Alphabet的股票在周一发布时上涨了1.92%，达到167.92美元。
- Trump Appears 'Frustrated' As Elon Musk Chimes In On Treasury Secretary, Adds More Names To Short List
- 特朗普在特雷asury部长一事上表现出'沮丧'，埃隆·马斯克插话并增加了开空清单的人员名单
Image: Shutterstock
图片：shutterstock
