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港股异动 | Keep(03650)最高涨超10% 《重返未来:1999》联名挑战火热开赛 IP联名影响力不断提升

Hong Kong stock movement | Keep (03650) rises over 10% at its peak. The collaboration with "Back to the Future: 1999" is heating up, and the influence of the IP collaboration continues to grow.

Zhitong Finance ·  Nov 25 20:56

Keep (03650) rose by more than 10%. At press time, it was up 7.15% to HK$6.59, with a turnover of HK$39.7415 million.

The Zhitong Finance App learned that Keep (03650) rose by more than 10%. As of press release, it had risen 7.15% to HK$6.59, with a turnover of HK$39.7415 million.

According to the news, recently, Keep collaborated with “Back to the Future: 1999” to launch a series of sports challenge activities, including online running with joint medals, exclusive custom-themed meditation classes, and special offline pop-up events. The joint campaign was officially launched at 10:00 on October 31, 2024. As of November 8, more than 0.07 million users have signed up for the online running event, and the “Keep × Back to the Future: 1999” themed mindfulness meditation series courses have also received enthusiastic feedback, all of which are on the top 10 popularity list exclusive to Keep members.

According to reports, “Back to the Future: 1999” is a modern retro mystical two-dimensional mobile game developed and operated by Deep Blue Interactive. In recent years, with the launch of different Keep events, medals have not only become a popular lifestyle for young people today, but have also become a hot topic of discussion and traffic password for social platforms. As the Keep medal continues to break the circle, its brand influence also continues to grow, attracting a large number of well-known IPs to launch joint medals with it.

Disclaimer: This content is for informational and educational purposes only and does not constitute a recommendation or endorsement of any specific investment or investment strategy. Read more
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