17LIVE Group Acquires Japanese Entertainment Startup
17LIVE Group Acquires Japanese Entertainment Startup
It will also accelerate its V-liver business by integrating mikai's branding and will foster closer partnerships with existing V-livers, providing them with guidance that is crucial for the success of IP development.The company said it will strengthen its virtual IP business.
该公司表示将加强其虚拟知识产权业务。
SGX-listed live-streaming platform, 17LIVE Group Limited has acquired Japanese entertainment startup mikai Inc. (mikai) which owns a VTuber production company.
在新加坡证券交易所上市的直播平台17LIVE集团有限公司已收购日本娱乐初创公司mikai Inc.（mikai），该公司拥有一家VTuber制作公司。
17LIVE said the acquisition strengthens its virtual IP business, enhancing its platform with mikai's virtual influencer portfolio.
17LIVE表示，此次收购加强了其虚拟IP业务，通过mikai的虚拟网红投资组合增强了其平台。
It will also accelerate its V-liver business by integrating mikai's branding and will foster closer partnerships with existing V-livers, providing them with guidance that is crucial for the success of IP development.
它还将通过整合mikai的品牌来加速其V-liver业务，并将与现有的V-livers建立更紧密的合作伙伴关系，为他们提供对知识产权开发的成功至关重要的指导。
mikai will continue to focus on discovering and nurturing new VTubers, leveraging 17LIVE's live-streaming platform to amplify their visibility and engagement.
mikai将继续专注于发现和培育新的VTubers，利用17LIVE的直播平台来提高他们的知名度和参与度。
"VTuber content is rapidly gaining traction alongside video games and anime films. With the growing global demand for anime and virtual content, joining 17LIVE is a pivotal step in unlocking further growth opportunities together," Takahiro Uemura, CEO of mikai Inc., said.
“VTuber内容与电子游戏和动漫电影一起迅速受到关注。随着全球对动画和虚拟内容的需求不断增长，加入17LIVE是共同解锁进一步增长机会的关键一步。” mikai Inc. 首席执行官上村隆宏说。
