信达证券指出，目前卡牌IP已贡献规模化收入，2024年上半年阅文集团版权运营收入同比增长75.7%至22.03亿元，其中IP卡牌的GMV合计约为1亿元。以标杆产品《庆余年》卡牌为例，共计推出包含308个卡面设计的高端收藏卡牌，影视卡牌在《庆余年》播出之前的GMV达2000万人民币，销量位居剧集类收藏卡牌历史第一。Reading Text Group (00772) rose more than 5% in the afternoon. As of press release, it rose 4.34% to HK$26.45, with a turnover of HK$56.5325 million.
The Zhitong Finance App learned that Reading Text Group (00772) rose more than 5% in the afternoon. As of press release, it had risen 4.34% to HK$26.45, with a turnover of HK$56.5325 million.
According to the news, according to media reports, the card trend culture brand Hitcard recently received a new round of financing, led by Reading Text Group. After the equity change is completed, Reading Wen is expected to own 10% of Hitcard's shares. Investing in Hitcard may be part of the acceleration of commercialization of the “Reading Books” business. In the future, Reading Books will deepen cooperation with Hitcard, expand the scope of IP commercialization cooperation, increase the number of cooperative IPs, enrich card gameplay, and cooperate with more light and soft weekly products using Hitcard's factories and channels.
According to Cinda Securities, card IP has now contributed large-scale revenue. In the first half of 2024, Reading Text Group's copyright operating revenue increased 75.7% year-on-year to 2.203 billion yuan, of which the total GMV of IP cards was about 0.1 billion yuan. Take the benchmark product “Celebrate the Years” card as an example. A total of 308 high-end collectible cards with card face designs were launched. The GMV of movie and TV cards reached 20 million yuan before “Celebrating the Years” was broadcast, ranking first in the history of series-type collectible cards.
