Gold News | bocom intl stated that recent operation data for east buy (01797) core live broadcast room has improved, and the return of Xiao Sun to the live broadcast room signals a positive indication of the company's operation returning to normal. The bank expects the company to gradually return to stable growth after bottoming out in financial data in the 2025 fiscal year.
Based on the 2026 fiscal year adjusted net income of 0.5 billion yuan and a PE of 30 times (averaging 20 times for domestic consumer products and 45 times for international), the target price has been raised from 8.5 HKD to 14.9 HKD. The short-term impact of investment on profits remains to be observed, maintaining a neutral stance.
