Nivea Kakao Co., Ltd. (President: Masaya Iwasaki) will launch '8x4 (Eight-Four) Deodorant Putty' [Quasi-drugs] on February 8, 2025. This new type*1 of antiperspirant deodorant is designed for customers troubled by sweat and odor. It allows for the soft 'putty' to be applied to areas of concern, such as underarms, using a cushion puff, filling pores deeply and adhering snugly.
Achieving a smooth sensation with 8x4's best *2, it keeps the dryness *3 throughout the day even when sweat is a concern. Additionally, the antibacterial ingredient eliminates odor-causing bacteria so that there’s no sweat smell all day long.
This is the birth of a new deodorant that is recommended for the recent extreme heat.

• *1 In the 8x4 brand
• *2 Within 8x4 antiperspirants (excluding 8x4 MEN)
• *3 Contains highly absorbent and moisture-absorbing dry powder (base material)

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Summer in japan is getting longer and hotter each year. Along with the rising awareness of sweat care, not only the use of sweat care sheets but also segments like sprays and direct application antiperspirants are expanding, making it important to continue offering new solutions for sweat-related concerns. Research conducted by "8x4" revealed that customers desire not only effective sweat protection until night but also a satisfying feeling when applying the antiperspirant effectively to the underarms, as well as a lasting feeling of dryness until the evening (September 2021, n=33, women aged 20 to 49 living in the metropolitan area, qualitative survey through venue interviews conducted by Nivea and Kao).

• *4 INTEG SRI+ Shared Antiperspirant and Deodorant Market (excluding sheets) Total sales amount from January 2024 to August 2024.

Therefore, "8x4" decided to create a product that achieves the best *2 smoothness *3 of 8x4 by not being limited to traditional forms like roll-ons or sticks while creating an antiperspirant that penetrates to the pores. After five years and over 1,000 prototypes, a soft paste "paste" that feels smooth after application has finally been born.
By applying the soft paste with a specially designed cushion puff that has moderate elasticity, it can be applied evenly and strongly adheres to the pores. If it glides smoothly, that's the sign that it has been properly applied.

In addition, with the development of a unique 8x4 formulation using high sweat-absorbing and high moisture-absorbing dry powder (base material), the best *2 smoothness *3 of 8x4 has been achieved.
In pre-release surveys, 83% of customers who usually use deodorants felt that "the product was thoroughly applied to the skin," and 84% felt "the dryness lasted all day" (April 2024, n=83, women aged 25-44 residing in the Tokyo metropolitan area, deodorant users, surveyed by Nivea Kao). The new type*1 of sweat countermeasures will strive to revitalize the market.

Additionally, it can be used not only under the arms but also on the neck, décolletage, and forehead where sweating is a concern.
"8x4" will be launched as a new proposal that allows for application with a puff and comes in packaging similar to foundation, enabling users to enjoy deodorants in a cosmetic sense*5 in a bright and fun way.

8x4 will continue to address customers' concerns about sweating by pursuing various approaches and challenges without stopping.

• *1 In the 8x4 brand
• *2 Within 8x4 antiperspirants (excluding 8x4 MEN)
• *3 Contains highly absorbent and moisture-absorbing dry powder (base material)
• *5 Refers to packaging similar to cosmetics.

February 8, 2025 / Nationwide.

Sweat-proof paste that can be applied with a puff, preventing sweat and odors all day long.
Sweat-proof paste that penetrates deep into the pores with a puff.
Kills odor-causing bacteria that lead to sweat odors.
Prevents sweat and odor all day long.
Even when sweating is a concern, it stays dry and comfortable for a whole day.*3

• Active ingredient: Roasted alum*6 included.
• Antibacterial ingredient: Isopropyl methylphenol included.
• High sweat-absorbing, high moisture-absorbing dry powder included (base agent).
• Fragrance-free.
• Approximately 100 applications with application on both armpits (recommended amount for use: diameter of 1.4cm per side).

• *3 Contains highly absorbent and moisture-absorbing dry powder (base material)
• *6 Dry potassium aluminum sulfate.

Efficacy: Excessive sweating (body odor), skin sweat odor, antiperspirant.
[Quasi-drug]

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