According to the "Securities Times" app, today, China-focused brand manufacturer of gold jewelry targeting third-tier and below cities, Meng Jinyuan (02585), successfully listed on the Hong Kong Stock Exchange, marking another important milestone in its capital markets. On the first day of trading, the company's stock price rose sharply, with a total daily turnover reaching 0.155 billion Hong Kong dollars by the close of business, a 7.5% increase in stock price, surpassing a market cap of over 3.5 billion Hong Kong dollars. As one of the few companies in the industry that covers all key aspects of operation in the gold jewelry industry, Meng Jinyuan has gained wide market recognition for its outstanding quality, innovative capabilities, and solid financial performance.

According to Frost & Sullivan's report, Meng Jinyuan has achieved rapid business development since its establishment by focusing on integrated design and production capacity as core drivers. The company has demonstrated efficient operation in various aspects such as raw material procurement, refining, research and development, product design, manufacturing, and diversified retail sales network, delivering high-quality gold jewelry products beloved by the target consumers.

In terms of finance, Meng Jinyuan's steady business performance growth is also remarkable. The prospectus shows that from 2021 to the first half of 2024, the company achieved operating revenues of 16.871 billion yuan, 15.724 billion yuan, 20.209 billion yuan, and 9.98 billion yuan, with a 7.12% growth in the first half of 2024 compared to the same period last year. This data not only demonstrates the company's strong product portfolio capability and market competitiveness but also lays a solid financial foundation for its future development.

The success of Meng Jinyuan is attributed to its core focus on high-purity gold trinkets, its diversified sales network, keen insights into market trends, and profound understanding of consumer demands. This consumer-centric operating philosophy has not only earned wide market recognition for Meng Jinyuan but also established its leading position in the gold jewelry market. As the founder of Meng Jinyuan, Mr. Wang Zhongshan has been awarded various honors such as the title of Provincial-level Intangible Cultural Heritage Inheritor in China and "Outstanding Figure of the 30 Years Golden Jewelry Industry," which reflects Meng Jinyuan's brand strength and influence.

According to Frost & Sullivan's report, from 2018 to 2023, Meng Jinyuan is the only gold jewelry brand that continuously ranks in the top five in the "Top Ten Enterprises in China's Gold Jewelry Processing Volume" and "Top Ten Enterprises in China's Gold Jewelry Sales Revenue" categories by the China Gold Association. In 2023, Meng Jinyuan ranked third in gold processing volume and fifth in revenue among Chinese gold jewelry brands. In the third-tier and below city markets, its gold jewelry revenue (excluding gold bars) also ranked third, further showcasing Meng Jinyuan's strong competitiveness and brand influence in these markets.

In terms of product development, Mengjinyuan adheres to the four core principles of "light, nimble, refined, and beautiful", closely focusing on the preferences of target customers for product styles and materials in different life scenarios, and introducing new products that meet market demand. At the same time, Mengjinyuan actively collaborates with excellent intellectual property owners and well-known brands to jointly launch innovative and unique products, providing customers with a comprehensive selection of gold jewelry that reflects the latest trends.

In terms of operation, Mengjinyuan has enhanced its operational capabilities by introducing and improving production equipment, enhancing automation processes, independently developing advanced production equipment and molds. As a major participant in the 999.9 high-purity gold jewelry market, Mengjinyuan is one of the first manufacturers to achieve the scale and automation of such products. Additionally, Mengjinyuan has made breakthrough achievements in the 18K gold spring buckle domain, effectively reversing the industry's over-reliance on overseas imports, further consolidating its leading position in the high-purity gold jewelry sector.

Looking ahead, Mengjinyuan will continue to uphold a consumer-centric operation philosophy, constantly improving product quality and service levels. Simultaneously, the company will increase innovation and R&D investment, introduce more new products that meet market demand, and satisfy diverse consumer needs. With the support of capital markets, Mengjinyuan believes it will have broader development prospects and a brighter future.