On the 28th, WACUL<4173> announced that Hankyu Hanshin Department Stores, a group of H2O Retailing<8242>, introduced freelance marketers for their marketing talent introduction service 'MarketerAgent'.
In the Customer Policy Promotion Office of Hankyu Hanshin Department Stores, they have been considering the use of SNS for connecting with customers both online and offline, and have been facing challenges in establishing common evaluation criteria, sharing know-how internally, and defining the role and approach of SNS. According to the company, the introduction of 'MarketerAgent' has enabled the formulation of comprehensive evaluation criteria for SNS operations, facilitated a shift in awareness through online seminars, and promoted the sharing of know-how, leading to an enhancement in the operational skills of the entire organization.
'MarketerAgent' is a marketing specialized talent introduction service for freelance marketers. It matches marketing DX talents such as freelancers with specialized know-how with companies, supporting the establishment of company structures and the creation of results.