Reddit Rises, Elon Musk's X Stumbles: UK's Social Media Shakeup
Reddit Rises, Elon Musk's X Stumbles: UK's Social Media Shakeup
Reddit Inc (NYSE:RDDT) leapfrogged Elon Musk's X to become the UK's fifth most popular social media platform.
Reddit Inc（纽交所：RDDT）超越了埃隆·马斯克的X，成为英国第五大热门社交媒体平台。
What Happened: According to a report by communications watchdog Ofcom, 22.9 million UK adults visited Reddit in May. X saw 22.1 million visitors.
发生了什么：根据通信监管机构Ofcom的报告，2290万英国成年人在5月份访问了Reddit。X的访客数为2210万。
Reddit also clinched the title of the fastest-growing large social media network in the country.
Reddit还获得了该国增长最快的大型社交媒体网络的称号。
Read Also: Reddit Targets India, Brazil To Boost Global User Growth, Revenue
另请阅读：Reddit瞄准印度和巴西，以推动全球用户增长和营业收入。
Per The Guardian, Reddit's meteoric 47% year-on-year growth pushed it ahead of LinkedIn and X, marking a remarkable climb in the rankings. The surge comes as Reddit's signature communities, or "subreddits," continue to captivate an increasingly engaged user base.
根据《卫报》，Reddit年同比增长47%的惊人速度使其超越了LinkedIn和X，标志着排名的显著上升。这一增长的原因在于Reddit的特色社区或"子版块"吸引了越来越多的活跃用户。
Experts attribute Reddit's ascent to a mix of technological shifts and strategic moves. Farhad Divecha, managing director at AccuraCast, pointed to Google's 2024 algorithm update as a key driver, boosting Reddit's visibility in search results.
专家将Reddit的崛起归因于技术变革和战略举措的结合。AccuraCast的常务董事法哈德·迪维查指出，谷歌2024年的算法更新是推动Reddit在搜索结果中可见性的关键因素。
Additionally, Reddit's March IPO brought heightened publicity, while changes restricting third-party app access may have funneled users directly to its platform.
此外，Reddit在3月份的首次公开募股（IPO）带来了更高的宣发，而限制第三方应用访问的变化可能使用户直接转向其平台。
Why It Matters: X's reach fell by 8% over the past year. Since Musk acquired Twitter in 2022, the platform has faced criticism over its content moderation policies and stiff competition from Meta's Threads, launched in July 2023.
重要性：X的覆盖率在过去一年中下降了8%。自从马斯克于2022年收购Twitter以来，该平台在内容管理政策和来自Meta于2023年7月推出的Threads的激烈竞争方面面临批评。
The Ofcom report underscores broader digital trends:
Ofcom报告强调了更广泛的数字趋势：
- 40% of UK adults encountered misinformation or deepfakes online in the past year
- 30% harbor beliefs in global conspiracies or electoral fraud, highlighting a growing need for digital literacy
- 过去一年中，40%的英国成年人在网上遇到过虚假信息或深度伪造内容
- 30%的人对全球阴谋或选举欺诈抱有信念，突显出数字素养日益增长的需求
As the UK's digital habits evolve, Reddit's rise signals a shifting social media landscape—one where niche communities and authentic engagement trump traditional networks.
随着英国数字习惯的发展，Reddit的崛起标志着社交媒体格局的转变——在这里，小众社区和真实互动胜过传统网络。
Whether Reddit can sustain this momentum remains to be seen, but for now, its upward trajectory is hard to ignore.
Reddit是否能维持这一势头仍有待观察，但就现在而言，其向上的轨迹难以忽视。
- Jim Cramer: Reddit Is 'Fabulous,' Dow Is A 'Tough' One
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Image: Shutterstock
图片：shutterstock
