TaskUs, Inc. (NASDAQ:TASK), a leading provider of outsourced digital services and next-generation customer experience to the world's most innovative companies, and Red Points, the leading provider in AI brand protection solutions, announced their strategic partnership today. Together, they combine Financial Crime and Compliance and Trust & Safety expertise with the world's most widely used brand protection technology to safeguard organizations from digital fraud and intellectual property (IP) violations—a growing issue linked to an estimated $2 trillion in losses annually.
Through the partnership, TaskUs and Red Points offer clients an end-to-end digital protection system that combines artificial intelligence (AI) and human talent to defend users against counterfeit items, brand impersonations, fake accounts, and irregular credentials. This fraudulent activity can damage a brand's reputation and value, erode trust from brand distributors, and decrease customer loyalty.
