日清製粉グループの株式会社日清製粉ウェルナ（取締役社長：岩橋 恭彦）は、ロサンゼルス・ドジャース所属の大谷翔平選手との広告出演契約を、2024年11月19日(火)に締結いたしました。- Home
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Bring SHO-TIME to the dining table in Japan!
Nisshin Seifun Group's subsidiary, Nisshin Seifun Welfena Co., Ltd. (President: Yasuhiko Iwahashi), is expected to achieve 100% effective renewable energy conversion of electricity by introducing non-fossil certificates at six overseas bases and carbon neutralization of Ma-Ma Macaroni Co., Ltd. Kobe factory, a subsidiary. The two initiatives are expected to enable Nisshin Seifun Welfena to achieve its 2030 goal (50% reduction in CO2 emissions compared to 2013) under the Nisshin Seifun Group's mid- to long-term environmental goals by the end of this fiscal year. [Figure 1] With regard to the first initiative, the Company has concluded a contract with Mitsiam International Ltd. (location: Bangkok, President: Keishi Kaito), a subsidiary of Thai Mitsui & Co., Ltd., to purchase non-fossil certificates at six overseas bases. Under this contract, we expect to achieve a reduction of about 11,000 tons of CO2 per year (equivalent to 35% of our emissions in 2013) and the conversion of all electricity at all overseas production bases into 100% effective renewable energy by the end of this fiscal year. With regard to the second initiative, at the Ma-Ma Macaroni Co., Ltd. Kobe factory, our subsidiary, we began operating biomass power generation in which food waste generated at the factory is circulated as a resource from July of this year to achieve circular economy. We also started to operate a framework that can cover all the factory's used electricity with renewable energy-derived electricity by combining the remaining non-fossil certificates. In addition, at the factory, we expect to utilize J-credits in addition to the use of low CO2 emission steam to achieve carbon neutrality of the entire factory by the end of this fiscal year. [Figure 2] The amount of CO2 emissions that can be reduced is about 5,200 tons per year (equivalent to 16% of our emissions in 2013). From now on, we will continue to contribute to achieving the Nisshin Seifun Group's 2030 target (50% reduction in CO2 emissions at our own bases compared to 2013) by continuing energy-saving activities that contribute to reducing electricity consumption and activities that reduce CO2 emissions other than electricity. We will also continue to strengthen our efforts to achieve the Nisshin Seifun Group's 2050 target (virtually zero CO2 emissions at our own bases).
Signed an advertising contract with player Shohei Ohtani.
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November 19, 2024
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Nisshin Seifun Group's Nisshin Seifun Werna Co., Ltd. (President: Yasuhiko Iwahashi) has signed an advertising contract with Shohei Ohtani, a member of the Los Angeles Dodgers, on Tuesday, November 19, 2024.
This time, our company and Mr. Ohtani have reached a contract agreement as they resonate with each other's ideas. In the future, we plan to gradually roll out advertising communications featuring Mr. Ohtani.
Comment from Shohei Ohtani:
I have recently signed an advertising contract with Nisshin Seifun Werna.
I have heard that Nisshin Seifun Werna is a company that continues to explore the "possibilities of food", focusing on important wheat flour as an energy to move people, and provides safe and secure products.
Continuously exploring the "possibilities of food" and offering safe and reliable products, Nisshin Seifun Werna is known as a company that provides the essential energy of wheat flour, which moves people.
From now on, we will work together as a good partner with Nisshin Seifun Welna-san
We will deliver the importance of food, the power of food, and the joy of food to more people!
Background of Shohei Ohtani's appointment
It was not only his performance on the field that impressed us, but also his commitment to striving for good performance, facing challenges, focusing on food for body development, nutrition, and nutrition, which we resonated with. We believe that there is no end to the importance of food, the joy through food, and the exploration of nutrition. We thought that by working with Shohei Ohtani to continue exploring food for body development, we could deepen that exploration.
As a food infrastructure company, we will deliver the importance of food, the power of food, and the joy of food along with Shohei Ohtani, making each dining table more enjoyable and supporting a healthier daily life through food.
Shohei Ohtani's Profile
Born in 1994 in Iwate Prefecture. He is 193cm tall, weighs 95kg, throws right-handed and bats left-handed. In 2012, he was drafted in the 1st round by the Hokkaido Nippon-Ham Fighters. Gained attention as a 'two-way player' handling both pitching and hitting. After joining the Los Angeles Angels in 2018, he hit 46 home runs during the 2021 season, won 9 games as a pitcher, and received the AL MVP. In 2023, he achieved consecutive double-digit wins, double-digit home runs, and became the first Japanese player to win the AL home run crown, making history with a second consecutive AL MVP win with a unanimous vote. In 2024, he transferred to the Los Angeles Dodgers. He set a major league record of '54 home runs and 59 stolen bases,' becoming the first player in MLB history to achieve this. Fans are eagerly anticipating his expected receipt of this year's National League MVP to be announced on November 22.
Nisshin Seifun Wellna Company Overview
Nisshin Seifun Wellna handles primarily home and business premixes, pasta, and pasta sauces, covering a wide range of products in the "room temperature" and "frozen" temperature zones under brands such as "Nisshin," "Ma-Ma," and "Aoono Dokutsu". With numerous top share※ products, the company focuses on expanding high value-added products based on a foundation of "safety and security," while accelerating business expansion as a food infrastructure company by enhancing health orientation, simplicity, and deliciousness. Additionally, they are building the optimal supply system globally.
※ Intage SRI+
Wheat flour market, pasta (spaghetti) market, pasta sauce market, frozen pasta market (spaghetti & sauce in the frozen cooking market, short pasta) from April 2023 to March 2024, okonomiyaki powder market, tempura powder market from April 2022 to March 2024, and karaage powder market from April 2021 to March 2024.
Contact for inquiries regarding this matter to the press
Nisshin Seifun Group Inc.
General Affairs Division Public Relations Department Contact: Jouchi Handa & Tezuka
Telephone: 03-5282-6650
(Contact form is here)
