国金证券表示，尽管新政后10月同比首次转正，11月再度转负，但11月同比降幅较新政前单月同比-20%以上的降幅仍明显收敛。天风证券指出，房企销售热度相对维持，增长动能略有趋弱。展望12月，预计房企将保持较强促销力度冲刺业绩，百强及核心城市销售同环比有望延续改善趋势。近期建议关注重要会议节点的地产潜在政策增量，不排除政策靠前发力以巩固市场预期，为基本面周期反转继续提供利好。Domestic housing stocks declined. As of press release, Rongxin China (03301) fell 7.14% to HK$0.455; Ocean Group (03377) fell 4.92% to HK$0.29; and Sunac China (01918) fell 3.13% to HK$2.48.
The Zhitong Finance App learned that domestic housing stocks were all lower. As of press release, Rongxin China (03301) fell 7.14% to HK$0.455; Ocean Group (03377) fell 4.92% to HK$0.29; Sunac China (01918) fell 3.13% to HK$2.48; R&F Real Estate (02777) fell 2.98% to HK$1.63; Shimao Group (00813) fell 1.67% to HK$1.18.
According to the news, data from the China Index Research Institute shows that in January-November, the total sales volume of the top 100 housing enterprises was 3851.6 billion yuan, down 32.9% from the previous month. The decline was 1.8 percentage points narrower than the previous month. In November alone, the sales volume of the top 100 real estate companies decreased by 9.46% year on year and 18.62% month on month. Also, according to Kerry, in November, the TOP100 real estate companies achieved sales transaction amount of 363.35 billion yuan, a decrease of 16.6% from the previous month, and still an increase of 44.3% compared to September; the year-on-year decrease of 6.9% compared to the same period last year was lower than the same period in previous years. The cumulative performance was 3432.63 billion yuan, a year-on-year decrease of 30.7%, and the decline was nearly 2 percentage points narrower than in October.
Guojin Securities said that although the year-on-year change was first corrected in October after the New Deal and turned negative again in November, the year-on-year decline in November still clearly subsided from the year-on-year decline of -20% or more in a single month before the New Deal. Tianfeng Securities pointed out that housing companies' sales are relatively popular, and growth momentum is weakening slightly. Looking ahead to December, it is expected that housing enterprises will maintain strong promotion and sprint performance, and sales in the top 100 and core cities are expected to continue to improve year-on-month. Recently, it is proposed to focus on potential real estate policy increases at key meeting points. It is not ruled out that the policy will move forward to consolidate market expectations and continue to provide benefits for the reversal of the fundamental cycle.
