Recently, Guangzhou Ruoyuchen Technology reached a deep strategic and investment cooperation with MetaNovas. Both parties will integrate their respective advantageous resources to carry out comprehensive cooperation in multiple areas such as commercial endorsement, technology services, formula research and development, raw material supply, and scientific communication, jointly exploring new development patterns in the nutrition and health, daily chemical and beauty industry sectors, bringing more high-quality and innovative products and services to consumers.

At the beginning of 2021, MetaNovas was established in Shanghai, China, and Boston, USA. As a top technology company combining AI with biological knowledge graph to improve the consumer health industry, its founding team comes from top AI, biological, and big health industry research institutions and companies, covering NVIDIA, FDA, United Healthcare, Royal Society of Chemistry in the UK, and more. Its self-developed AI platform uses AI combined with a knowledge graph of hundreds of billions, covering a significant amount of genetic, target, pathway, phenotype, efficacy, compound, natural product information, empowering innovative raw material development and formula product development, providing product solutions and developing innovative materials for brands in multiple fields such as nutrition and health, daily chemical and beauty care sectors. It has been effectively validated in various aspects such as scientific success rate, cost control, research and development efficiency, and market competitiveness enhancement.

In this collaboration, MetaNovas will deeply explore the real needs of the target customer group of Guangzhou Ruoyuchen Technology's ecological brand, relying on AI big data technology to accurately analyze the core audience of the brand from a genetic level, combining the characteristics of the times and modern lifestyles to identify the most urgent and matching demands of consumers. It will provide support for brand in raw material development, formula research, and scientific communication, effectively avoiding human judgment errors in product development, ensuring targeted product development, helping products seize market opportunities faster. At the same time, the two parties also plan to launch exclusive raw materials in future collaborations, which will build a strong competitive barrier in brand development.

Guangzhou Ruoyuchen Technology will provide strategic and operational management support for MetaNovas' C-end business development, incubating innovative businesses with a "strong research and development + strong operation" combination, and providing more diversified support for MetaNovas' future development.

This cooperation signifies the transformation of Guangzhou Ruoyuchen Technology and MetaNovas from traditional sales partnerships to deep cooperation in the industry chain. Wang Yu, Chairman and General Manager of Guangzhou Ruoyuchen Technology, pointed out that this collaboration is a key move in the brand management strategic layout of Guangzhou Ruoyuchen Technology, and both parties will work together to promote innovation in the industry, bringing more high-quality products to consumers. "AI technology brings brand product development new opportunities and value, enabling precise insight into consumer needs, achieving personalized customization, enhancing product innovation and competitiveness, injecting strong motivation into the brand's sustainable development. Regardless of changes in consumer demand, the deep integration of science and demand is always the key to brands' return to 'value competition' in the current consumer market."

AI Technology Empowering the Development of Guangzhou Ruoyuchen Technology's Ecological Brand

For Guangzhou Ruoyuchen Technology's own brand ZJia, the two parties will actively explore existing raw material cost reduction paths, through in-depth technical research and precise market research, as well as optimizing and integrating the supply chain, while maintaining product equivalence in efficacy, finding lower-cost materials. On the other hand, they will vigorously promote innovative breakthroughs in the efficacy of new materials, such as "boosting cleansing power", "antibacterial", "softness", and other key performance indicators, to meet consumers' continuous pursuit of high-quality, high-performance products, further strengthening the competitive advantage of ZJia products in the market, and meeting consumers' increasingly diverse and high-end needs. In addition, the two parties will also jointly apply for patents.

In terms of their own health products, MetaNovas leverages its massive literature resources and a knowledge graph of hundreds of billions to explore collaborative and efficient precise formula development, using advanced AI technology to clarify the formula mechanism and obtain the best ratio through precise calculations, breaking through the low efficiency and limitations of traditional manual literature review, avoiding formula development deviations due to insufficient literature or lack of authority. Through the deep computation of AI technology, fully considering various ingredient characteristics, maximizing biological usability, avoiding antagonistic effects between ingredients. Both parties will also explore full-chain health solutions, through detailed analysis of the health status of the target population, segmentation of differentiated labels, such as functional decline, anti-aging, etc., precisely formulate product recommendations and combination matching to enhance long-term market competitiveness of products.

After the formulation is generated, Guangzhou Ruoyuchen Technology will use its own professional research and development capabilities and strict testing system to comprehensively and deeply verify the effectiveness of these formulations, accurately select the most potential and best-performing formulas for implementation, ensure that the products brought to the market meet the industry-leading levels in terms of efficacy, safety, and quality, and provide consumers with truly beneficial and high-quality products.

It is understood that in the future, both parties plan to collaborate on the launch of exclusive raw materials. MetaNovas' AI technology innovatively designs and develops raw materials, exploring unique material characteristics. Guangzhou Ruoyuchen Technology will be able to prioritize the use of exclusive raw materials in its ecological brand products, helping the brand to establish differentiation competitive advantages in the intense market competition.

In addition, MetaNovas will fully integrate raw materials and supplier information for Guangzhou Ruoyuchen Technology. By building an evaluation system from multiple dimensions such as technical capabilities, patent advantages, and price competitiveness, quality partners will be selected for Guangzhou Ruoyuchen Technology to achieve cost optimization and optimal resource allocation, enhancing supply chain management efficiency and product development accuracy.

Innovation drives upgrades, bolstering competitive barriers at the industrial end.

Currently, with increasingly segmented consumer demands, in the market competition, both brand strength and technological innovation are indispensable. Upstream raw material research and development are key elements driving the development of fast-moving consumer goods industry. The strategic cooperation between Guangzhou Ruoyuchen Technology and MetaNovas is an active exploration in this context.

From raw material research and development to product production, and then to brand operation and sales channel management, the synergistic effects between each link will be significantly strengthened. Guangzhou Ruoyuchen Technology, with its deep accumulation in brand management and sales operation, deeply integrates with MetaNovas' advanced raw material research and development technology, effectively achieving mutual complementarity of resources and advantages. Both sides jointly create a closed-loop industrial chain to improve the efficiency of the entire industry chain operation, realize seamless integration from research and development to sales, enhance product market adaptability, and competitiveness.

Through a comprehensive layout from the raw material end to the technological end, Guangzhou Ruoyuchen Technology's brand management process will accelerate again, truly breaking away from the traditional mode of driving brand growth through marketing operations, but rather infiltrating brand development into the industrial chain, starting from the upstream raw materials and product development end, continuously strengthening competitive barriers, and helping to rapidly create precise and high-quality products, maintaining a leading position in the intense market competition.

The strategic cooperation between Guangzhou Ruoyuchen Technology and MetaNovas is an important collaboration in the wave of consumer industry development. With their respective advantages, the two parties deeply cooperate at multiple levels including research and development, commerce, and industry, which not only benefits the advantageous position in the segmented market of fast-moving consumer goods but also may drive the positive development of the entire industry. As the cooperation deepens, their innovative achievements and business models will be accumulated as industry experience, inspiring more companies to explore cross-domain cooperation and innovative development paths, creating more business value and social value, bringing more high-quality products to consumers, and promoting the upgrade and development of industries such as nutrition health and daily care beauty.