Caixin News on December 3rd (Reporter: Xu Hao) As the end of 2024 approaches, car companies once again launch various elaborate marketing strategies to make a final sprint in the last month.

Caixin reporters learned from several BYD 4S stores in Peking that several popular models under BYD have launched different discount policies in December. Among them, Qin L DMi, launched in May of this year, experienced a period of short supply after its launch, so the terminal price has remained relatively stable. However, some BYD sales staff stated that the price of the car has recently become more flexible. "There is a current cash discount of 3000 yuan, and the starting price has decreased from 0.0998 million yuan to 0.0968 million yuan."

The day before, there was news on social platforms that BYD adjusted its December sales policy, offering small discounts of 1000-3000 yuan on some models. However, BYD officials denied this claim.

Data shows that BYD's new energy passenger vehicle sales in November reached a new monthly high of 504,003 vehicles, an increase of 67.23% year-on-year and 20.69% month-on-month, surpassing 0.5 million vehicles for two consecutive months; from January to November, this figure is 3,740,930 vehicles, and the annual sales volume of 4 million vehicles is already assured.

In addition to BYD, Leapmotor, which has already completed its annual sales target ahead of time, updated the December car purchase benefits on December 2nd. In addition to a 20,000 yuan scrappage subsidy and a 5,000 yuan replacement subsidy, Leapmotor has introduced various benefits based on different products such as "Financial Gift", "Optional Equipment Gift", "Energy Supplement Gift", "Compulsory Insurance Gift", "Waiting Gift", and more. Taking the Leapmotor C10 as an example, it can enjoy a maximum discount of 0.03995 million yuan.

On December 3rd, LanTu Automobile under Dongfeng Automobile Group announced that users who place an order for LanTu Zhiyin from December 1st to December 31st, 2024, can enjoy limited-time benefits of up to 0.057 million yuan, including configuration upgrade gift, exclusive service gift, financial car purchase gift, worry-free guarantee gift, etc. In addition to the previous listing benefits, LanTu has added a brand-new benefit of "Value of 20,000 yuan for the first car owner's lifetime free charging (1200 kWh/year)." When announcing the above benefits, LanTu emphasized "Starting the year-end sales sprint."

When announcing the above benefits, LanTu emphasized "Starting the year-end sales sprint."

On November 29th, earlier this year, Ideal Auto announced a year-end limited 0% interest policy, from November 29, 2024 to December 31, 2024, users purchasing Ideal L Series and Ideal MEGA can enjoy a minimum down payment amount of 3 years 0% finance plan. The minimum down payments for each vehicle model are: Ideal MEGA down payment of 0.1598 million yuan, Ideal L9 down payment of 0.1298 million yuan, Ideal L8 and Ideal L7 down payment of 0.0998 million yuan, Ideal L6 down payment of 0.0698 million yuan.

During the visit to the above brand stores, salespersons all mentioned that the "scrappage renewal" and "trade-in for new" policies are coming to an end at the year-end.

In July of this year, the National Development and Reform Commission and the Ministry of Finance issued a notice on "Several Measures to Provide Strong Support for Large-scale Equipment Updates and Trade-in of Consumer Goods", clearly stating the substantial increase in subsidies for automobile scrappage renewal. The subsidy standard for new energy passenger vehicles has been raised from 0.01 million yuan to 0.02 million yuan, and the subsidy for purchasing passenger vehicles with a displacement of 2.0 liters and below has been increased from 7000 yuan to 0.015 million yuan. However, due to the uncertainty surrounding the continuation of the "two new" policies, this has further boosted the enthusiasm of consumers in the year-end auto market.

"Rumors of some regions running out of replacement subsidy quotas have accelerated consumer transactions," said Cui Dongshu, Secretary General of the China Passenger Car Association.

On December 2nd, the China Automobile Dealers Association released the latest issue of the "Automobile Consumption Index", showing that the November automobile consumption index was 108.9, higher than the previous month, expecting December vehicle sales to be higher than November. Looking at the sub-indices that make up the automobile consumption index, the demand sub-index for November was 111.3, a significant increase from the previous month. The association believes that the year-end auto market remains hot, with recent car purchases showing a strong growth trend under the encouragement of the national "scrappage renewal" and various local "trade-in for new" subsidy policies.