名创优品管理层指出，2025年海外市场的同比销售增长将加速，主要得益于持续的同店销售增长（SSSG）和店铺扩张。另外，预计集团的毛利率（GPM）亦将同比增长，因海外市场和知识产权产品的销售贡献增加。此外，美国直接零售（自营店）的毛利率约为80%。其在美国的店铺EBIT利润率（EBITCiti released a research report stating that it gave Mingchuang Premium (09896) a “buy” rating, and the target price was HK$52.5. The management of Mingchuang Premium expressed a strong outlook on overseas sales revenue for the fourth quarter of 2024.
According to the report, the company's management expects that with high sales growth and profit expansion in overseas markets, the year-on-year growth in sales and net profit growth in 2025 will accelerate. Management expects the Group's revenue to increase 25-30% year on year in the fourth quarter of 2024, including the forecast that overseas sales will increase 45-50% year over year; the sales of Miniso in China are expected to increase by a low single-digit percentage year on year, and 76 new stores will be added in the fourth quarter; Top is expected
Toy sales will increase 50-55% year over year, and 14 new stores will be added in the fourth quarter.
The management of Mingchuang Premium pointed out that year-on-year sales growth in overseas markets will accelerate in 2025, mainly due to continued same-store sales growth (SSSG) and store expansion. Furthermore, the Group's gross profit margin (GPM) is also expected to increase year-on-year due to increased sales contributions to overseas markets and intellectual property products. Furthermore, the gross margin of direct retail (own stores) in the US is approximately 80%. Its US store EBIT profit margin (EBIT)
Margin) is slightly above 20%, a year-on-year increase of several percentage points in the first three quarters of 2024. The bank expects the company's US store EBIT profit margin to improve in 2025.
