Discover Joyful Savings of up to 50% off Premium Products, Plus a Festive Scavenger Hunt, Unique Gift Ideas, Inspiring Recipes, Freebies, Giveaways, and More—All in a Stress-Free, Friendly Environment

LAKEWOOD, Colo., Dec. 3, 2024 /PRNewswire/ -- December brings a magical blend of excitement and cheer, with festive baking, holiday gatherings, party invites, and the hunt for the perfect gifts. To make the season even brighter, Natural Grocers, the largest family-owned organic and natural grocery retailer in the U.S., welcomes customers to its annual Holly DealsSM event from December 7-23 at all 168 locations nationwide. Customers will enjoy sizable savings, freebies, and fun. With all the money saved, they'll have plenty left in their pockets for reindeer treats, too!

SKIP THE STRESS, SAVOR THE CANDY CANES & ENTER TO WIN
"Skip the holiday shopping chaos this year," suggests Raquel Isely, vice president of Marketing for Natural Grocers. "At Natural Grocers, we provide a relaxed, friendly atmosphere where you can discover premium products, easy holiday recipes that'll impress, and thoughtful gifts—everything you need to make the season special. Since 1955, we've stayed true to our commitment to high-quality, carefully selected items that meet our world-class standards. With our Holly Deals event, you'll save time and money while choosing the finest ingredients and delightful indulgences. This year, we're even offering a Candy Cane Scavenger Hunt and a chance to win a $500 gift card! It's the perfect one-stop shopping experience for a stress-free holiday, all wrapped up in affordable, festive fun."

SAVINGS, FREEBIES & FESTIVITIES
From December 7-23, shoppers can enjoy incredible discounts on over 100 holiday items. And that's just the start—Santa has even more surprises in store at Natural Grocers this season.

• Dec. 7: Candy Cane Scavenger Hunt - Starting at 11:00 a.m. on December 7, at all participating Natural Grocers stores, customers will enjoy a bit of sweet fun. Find one of 20 candy canes hidden throughout the store for a chance to win a gift card up to $50.[i] And while you're there, enjoy a free holiday sweet treat![ii]
• Dec. 7: Free Coffee - The first 200 customers in-store will receive one free sample-size Natural Grocers Brand Organic Coffee (1.75 oz.), while supplies last.[iii]
• Dec. 7-23: Count the Gingerbread Cookies Contest – Count all the gingerbread cookies in the free December Holly Deals magazine, fill out the entry form and you'll have a chance to win a $500 gift card from Natural Grocers. A drawing among all entries will determine the winner.[iv]

HOLLY DEALS
Customers can stretch their dollars and get up to 50% off select products throughout the store from December 7 -23, with a special focus on the following popular holiday categories:[v]

PARTY FOODS: Enjoy standout deals for food that will elevate your party spread. Delicious, free of junk additives and options galore to please every guest and diet.

BAKING & COOKING: Natural Grocers is your go-to holiday baking and cooking destination, committed to empowering healthy holiday kitchens with the season's shiniest discounts!

HEALTH & BEAUTY: This year's Holly Deals gift-giving options include indulgent health and beauty items. Shoppers will discover premium self-care products and planet-friendly home goods, perfect for pampering loved ones this holiday season—and maybe even treating themselves, too!

STOCKING STUFFERS: Fill stockings with Natural Grocers' good4u products and indulgent goodies that will thaw even the grumpiest Grinch's heart. From savory snacks to presents for pets, every item meets Natural Grocer's high standards at the season's most celebratory discounts.

VITAMINS & SUPPLEMENTS: Natural Grocers is here to help customers take charge of their health this holiday season and into 2025 with an exceptional lineup of high-quality products. Every supplement on the shelves is rigorously screened to meet stringent standards and comes from GMP-certified (Good Manufacturing Practices) facilities. Take advantage of impressive savings while supporting your nutritional health this holiday season and beyond.

*Customers who want to save even more are encouraged to sign up to be an {N}power member or download Natural Grocers' free mobile app.*

GIFT IDEAS
Back by popular demand, the Natural Grocers good4u elves are making the season merry and bright with fun and affordable Gift Sets. Pairing stellar deals with trending holiday categories such as cooking & baking, relaxation, chocolate, pet care, etc., these gift sets (under $15, $20, and $30) make it easy to shop for everyone, while sticking to a budget.

MORE HOLIDAY SPARKLE ON SOCIAL
Follow Natural Grocers on Instagram, Pinterest and TikTok for exclusive DIY holiday hacks, fabulous recipes, and more.

• Through Dec. 4: Watch @NaturalGrocers on Instagram for a chance to win one of three $100 Natural Grocers gift cards. Follow, like and tag to be entered to win.[vi]

Customers can get complete information on Holly Deals, including gift ideas and recipes by picking up the Holly Deals magazine at their local store or viewing the digital version here.

• Click here for Natural Grocers' Holly Deals Media Kit.
• Visit to learn more about Natural Grocers.
• For media inquiries, please contact [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit for more information and store locations.

[i] No purchase necessary. A purchase will not increase your chances of winning. Void where prohibited by law. Contest starts at all stores on 12/7/2024 at 11:00 a.m. local time. 20 prizes will be awarded at each store upon finding a candy cane with a special card attached, including nineteen $5 gift cards and one $50 gift card. Limit one gift card prize per winner. Crew and members of their household are not eligible. For Official Rules and complete details, visit . Sponsor: Vitamin Cottage Natural Food Markets, Inc.

[ii] One per customer. While supplies last. No rainchecks. Valid 12/7/2024 at participating Natural Grocers locations. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

[iii] Limit one for the first 200 in-store customers. Valid 12/7/2024 at participating Natural Grocers locations. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

[iv] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, and WY. One winner company wide. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible. Sweepstakes starts on 12/7/2024 and ends on 12/23/2024. For Official Rules and complete details, visit: . Sponsor: Vitamin Cottage Natural Food Markets, Inc.

[v] Offers valid only from 12/7/2024 – 12/23/2024 for in-store customer purchases at participating stores and cannot be combined with other offers. Quantity limited to stock on hand, no rainchecks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

[vi] Sweepstakes starts on 12/2/2024 and ends on 12/4/2024. No purchase necessary. A purchase will not increase your chances of winning. Open only to customers who are legal residents of the following states who are 18 years old or older at the time of entry: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA and WY. 18 years or older. Must be an {N}power member to enter. Please be aware of scam accounts. Natural Grocers will never request that you follow a link to enter private information as part of their Sweepstakes. Winners will only be contacted through the official, verified @naturalgrocers handle. Void where prohibited by law.

SOURCE Natural Grocers by Vitamin Cottage, Inc.