EX.CO Partners With Scope3 To Reduce Carbon Emissions in Video Advertising
EX.CO Partners With Scope3 To Reduce Carbon Emissions in Video Advertising
"At EX.CO, we recognize the critical importance of sustainability, especially for the global media groups we serve," said Collaboration reinforces EX.CO's commitment to carbon transparency, empowering publishers and advertisers to build a more sustainable ad industry
合作加強了EX.CO對碳透明度的承諾，使出版商和廣告商能夠建立一個更可持續的廣告行業
NEW YORK, Dec. 3, 2024 /PRNewswire/ -- EX.CO, the machine-learning video platform driving successful video strategies for the world's leading media groups, today announced the launch of Green Media Products (GMPs), powered by Scope3—the market leader in decarbonizing media and advertising. This strategic partnership enables EX.CO to measure carbon emissions generated across its platform and offer curated packages that allow advertisers to reduce carbon emissions and media waste without impacting ad performance or spend. The partnership reinforces EX.CO's commitment to supporting a more transparent and sustainable advertising industry.
紐約，2024年12月3日 /PRNewswire/ -- EX.CO，這款機器學習視頻平台爲全球領先媒體集團推動成功的視頻策略，今天宣佈推出綠色媒體產品（GMPs），由Scope3提供支持——市場上在去碳化媒體和廣告方面的領導者。這一戰略合作伙伴關係使EX.CO能夠衡量其平台產生的碳排放，並提供策劃的套餐，讓廣告商在不影響廣告表現或支出的情況下減少碳排放和媒體浪費。該合作進一步加強了EX.CO支持更透明和可持續廣告行業的承諾。
Through this partnership, brands, agencies, and demand-side platforms (DSPs) working with EX.CO now have access to Scope3 emissions measurement of EX.CO's premium inventory. These insights help inform advertisers' media strategies and enhance decision-making for more sustainable media buys. The data will also allow publishers working with EX.CO to offer their inventory to advertisers through fully transparent direct deals, giving buyers confidence to select green inventory.
通過這一合作，品牌、代理商和與EX.CO合作的需求方平台（DSPs）現在可以訪問EX.CO的優質庫存的Scope3排放測量。這些洞見有助於指導廣告商的媒體策略，並增強更可持續的媒體購買的決策。數據還將使與EX.CO合作的出版商可以通過完全透明的直接交易向廣告商提供其庫存，從而讓買家有信心選擇綠色庫存。
"At EX.CO, we recognize the critical importance of sustainability, especially for the global media groups we serve," said Oren Regev, chief product officer at EX.CO. "Rather than taking a superficial approach, we partnered with Scope3 to address sustainability in a way that truly aligns with the unique demands of the advertising industry. Our technology is designed to promote efficiency by reducing ad server calls, which inherently lowers energy consumption and minimizes carbon emissions typically associated with serving ads. When environmental responsibility and business goals converge, that's when real, lasting impact is made."
"在EX.CO，我們認識到可持續性的重要性，特別是對於我們服務的全球媒體集團，" EX.CO首席產品官Oren Regev說。"我們選擇與Scope3合作，而不是採取表面的做法，以一種真正符合廣告行業獨特要求的方式解決可持續性問題。我們的科技旨在通過減少廣告服務器調用來促進效率，這從根本上降低了能源消耗，並最大限度地減少了通常與發佈廣告相關的碳排放。當環保責任和業務目標交匯時，才會實現真正持久的影響。"
EX.CO's proprietary ad server is purpose-built for supply path optimization and sustainability, thanks to its machine-learning-based yield engine that enables intelligent selection of demand sources, effectively limiting ad requests and reducing environmental impact while still enhancing ROI for publishers. Additionally, EX.CO's approach as a technology partner with code-on-page implementation, differentiates it from many other players in the industry who rely on unified auctions with a higher carbon footprint and less efficiency.
EX.CO的專有廣告服務器是爲了供應路徑優化和可持續性而專門構建的，得益於其基於機器學習的收益引擎，可以智能選擇需求來源，有效限制廣告請求，減少環境影響，同時提高出版商的回報率。此外，EX.CO作爲科技合作伙伴的代碼頁面實現的方法，將其與許多其他依賴於統一拍賣、碳足跡更高和效率較低的行業參與者區分開來。
EX.CO's Green Media Products provide lower-carbon deals that exclude climate risk. According to initial Scope3 modeling, video campaigns running across EX.CO's inventory are showing less than 1% climate risk, and on average, produce 14% fewer carbon emissions than the industry benchmark. The data highlights that EX.CO's technology and inventory enable the company to achieve a significantly lower carbon footprint compared to industry standards.
EX.CO的綠色媒體產品提供低碳交易，排除了氣候風險。根據初步的Scope3模型，EX.CO庫存中的視頻活動顯示氣候風險低於1%，並且平均產生的碳排放比行業基準少14%。這些數據突顯了EX.CO的科技和庫存使公司能夠實現顯著低於行業標準的碳足跡。
"Advertisers today are seeking ways to align their media investments with sustainability commitments, and large publishers are prioritizing sustainability-minded vendors. Through our partnership, EX.CO is giving both sides of the industry the tools to achieve that," said Harvin Gupta, Head of Commercial Partnerships at Scope3. "By leveraging our solutions to create lower-carbon media options, EX.CO is providing a practical path forward, allowing advertisers to reduce their environmental impact without sacrificing campaign performance, and helping publishers gain exposure to incremental campaign opportunities dedicated to green media."
"如今的廣告商正在尋找將其媒體投資與可持續發展承諾對齊的方法，而大型出版商優先考慮可持續發展思想的供應商。通過我們的合作，EX.CO爲行業雙方提供了實現這一目標的工具，" Scope3的商業合作負責人Harvin Gupta表示。"通過利用我們的解決方案創建低碳媒體期權，EX.CO提供了一個實用的前進道路，使廣告商能夠在不犧牲活動績效的情況下減少其環境影響，並幫助出版商獲得更多專注於綠色媒體的增量活動機會。"
About EX.CO
We're EX.CO, the world's leading publisher video technology platform empowering publishers to own their video strategy for maximum yield. Our AI-based solutions for video management, video monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including Advance Local, The Arena Group, Hearst Newspapers, Nasdaq, and News Corp. Founded in 2012 and headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures. For more information, visit ex.co.
關於EX.CO
我們是EX.CO，全球領先的出版商視頻技術平台，賦能出版商擁有其視頻策略以實現最大收益。我們的基於人工智能的視頻管理、視頻變現、內容自動化和視頻推薦解決方案受到全球一些最大的出版商的信任，包括Advance Local、The Arena Group、Hearst Newspapers、納斯達克和News Corp。EX.CO成立於2012年，總部位於紐約市，員工分佈在全球，得到了華特迪士尼公司、Saban Ventures、Viola Group、83North和Firstime Ventures的支持。有關更多信息，請訪問 ex.co.
Media Contact:
Tammy Blythe Goodman
EX.CO
[email protected]
媒體聯繫：
Tammy Blythe Goodman
EX.CO
[email protected]
SOURCE EX.CO
來源 EX.CO
