Taboola And WeatherBug Announce New, Exclusive 3-Year Deal; Weatherbug Will Continue To Leverage Taboola's Suite Of Products Across Multiple User Touchpoints To Grow Its Audience, Optimize User Engagement, And Drive Revenue
Taboola And WeatherBug Announce New, Exclusive 3-Year Deal; Weatherbug Will Continue To Leverage Taboola's Suite Of Products Across Multiple User Touchpoints To Grow Its Audience, Optimize User Engagement, And Drive Revenue
Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced a new three-year deal with WeatherBug (a GroundTruth brand), leading weather site and mobile app with over 20 million users and Taboola partner since 2019.
纳斯达克股票代码TBLA的全球领先者Taboola，今天宣布与WeatherBug（GroundTruth品牌）达成新的为期三年的协议，WeatherBug是领先的天气网站和移动应用，拥有超过2000万用户，自2019年以来一直是Taboola的合作伙伴。
Under the renewed deal, WeatherBug will continue to leverage Taboola's suite of products across multiple user touchpoints to grow its audience, optimize user engagement, and drive revenue. Taboola will remain implemented across WeatherBug's digital properties including its app (spanning iOS and Android devices) and web interface (on mobile and desktop).
根据续签协议，WeatherBug将继续利用Taboola的一系列产品，覆盖多个用户触点，以扩大其受众群体，优化用户参与度并推动营业收入。Taboola将继续在WeatherBug的数字资产中实施，包括其在移动设备（iOS和Android）上的应用程序和网络界面（在移动和桌面上）。
Additionally, Taboola will continue to help Weatherbug optimize and tailor the user experience to drive engagement with Taboola Feed, providing readers with personalized multi-format content recommendations to make for a highly engaging experience. Weatherbug will also soon incorporate video reel placements, which drive higher user engagement while opening up new premium demand channels.
此外，Taboola还将继续帮助Weatherbug优化和定制用户体验，通过Taboola Feed提高参与度，为读者提供个性化的多格式内容推荐，使其获得高度参与的体验。Weatherbug还将很快加入视频资讯位置，这将提高用户参与度，同时开辟新的优质需求渠道。
