According to reports, Apple is currently leveraging Amazon's cloud computing department AWS's customized artificial intelligence (AI) chip to strengthen its search and other services, and will evaluate whether the company's latest AI chip can be used for pre-training the "Apple Asia Vets" (Apple intelligence) model.

At Amazon's annual AWS Reinvent conference on Tuesday, Apple revealed its use of Amazon's proprietary chips. Apple's Machine Learning and Artificial Intelligence Senior Director Benoit Dupin personally took the stage to explain how Apple is using cloud computing services to achieve technological upgrades.

Apple is openly supporting suppliers this time and allowing them to use this as a successful case for promotion, which is rare.

Dupin stated: "We have a strong (cooperation) relationship, (Amazon's provided) infrastructure is not only reliable and stable but also meets the extensive needs of global customers."

Some analysts say that Apple's high-profile appearance at the Amazon conference and acceptance of its chips undoubtedly provide strong support for this cloud computing service industry giant, as Amazon is in fierce competition with Microsoft Azure and Google Cloud in the artificial intelligence field. However, it should be noted that Apple is also using services from other cloud computing service providers.

Dupin stated that for over a decade, Apple has been using AWS to support services like Siri, Apple Maps, and Apple Music. For example, Apple has already used Amazon's Interentia and Graviton chips to optimize search services. Dupin said Amazon's chips have improved efficiency by 40%.

At the same time, he also mentioned that Apple will use Amazon's Trainium2 chip to pre-train its proprietary models. This indicates that compared to Intel and AMD's x86 architecture CPUs, Amazon's chips not only demonstrate cost-effective advantages in inference of AI models, but also show great potential in developing new artificial intelligence applications.

Amazon announced on Tuesday that its Trainium2 chip has been fully open for leasing.

Dupin stated, "In the early stages of evaluating Trainium2, we expect efficiency to increase by 50% through pre-training."

AWS CEO Matt Garman stated in an interview on Tuesday that Apple has always been an early adopter and beta tester of the company's Trainium chip.

He said that Apple actively sought to collaborate with AWS, stating, "How can you help us achieve generative AI capabilities? We need infrastructure to build this vision. Apple has clearly expressed its grand blueprint for building 'Apple Intelligence.'"

Earlier this year, Apple pointed out in a research report that it has used Google Cloud's TPU chips to train the artificial intelligence services on its iPhone, namely 'Apple Intelligence.'

For a long time, artificial intelligence training has mainly relied on expensive NVIDIA graphics processors. However, cloud service providers and startups are actively developing lower-cost alternative solutions and exploring new ways to achieve more efficient processing capabilities. Apple's approach of using custom chips may signal to other companies that non-NVIDIA training solutions can also be effective.