On December 1, 2024, the Shenzhen Marathon started. As the platinum sponsor of the event, Li Ning (02331) provided comprehensive equipment support and pre- and post-race services for Shenma. In order to help runners break through themselves and set new records, the new iteration of the Li Ning Feidian 5 Series was officially announced before the race, bringing runners more advanced speeding equipment and a speeding experience on the racetrack.

Triple technology breaks through unconventional and ultra-extreme limits

As soon as Li Ning Feidian 5 ELITE was released, it became a powerful speeding tool for athletes to compete for the championship, helping athletes reach the championship podium of the Shenzhen Marathon and Shanghai Marathon. Li Ning signed an athlete to wear the Feiden 5 ELITE and sprint on the racetrack in a Little Dragon Sparrow racing vest. After intense competition, she finally successfully won the Shenzhen Marathon men's championship, runner-up third place, women's championship, runner-up, and third place in the Shanghai Marathon. Among them, Sammy Kirop KITWARA won the Shenma Men's Championship in 2 hours 09 minutes 13 seconds, Peter Kipyegon KIRUI won the second runner-up in Deep Ma men in 2 hours 09 minutes 37 seconds, Solomon Timo SUTER won the third place in Deep Ma men in 2 hours 10 minutes 01 seconds; Magdalena Crispin SHAURI won the Shenma Women's Championship in 2 hours 29 minutes 30 seconds, and Monica Chebet CHEPKWONY in 2 hours In 31 minutes and 47 seconds, Ashete Bekere Dido won the third place for Shenma women in 2 hours 32 minutes and 21 seconds; Samsom Amare won the men's championship in Malaysia with a score of 2 hours 06 minutes and 26 seconds, and drastically refreshed the individual PB score of 2 hours 07 minutes 10 seconds, and Solomon Kirwa YEGO took third place in 2 hours 06 minutes and 34 seconds.

Since its launch, the Feiden series has successfully helped the world's elite athletes win the championship 223 times, reach the podium 391 times, and set the fastest record for running shoes in China with its leading technology and excellent performance.

This time, Feidian 5 ELITE, which helped Shenma win the championship, has been fully iterated and upgraded in terms of new technology, new materials, and unique technology. The midsole is equipped with Li Ning's super technology, which makes the entire shoe lighter by 20%, weighs less than 195 grams (US 8.5 size), increases resilience by 4%, and has an energy return rate of up to 89%. It is lighter and more elastic to support performance, bringing plenty of foot feedback to runners.

The full palm uses a T1000 rolling spade-shaped carbon plate, empowered by a carbon top, to bring surging propulsion to the Feiden 5 ELITE, which not only drastically reduces weight, but also increases propulsion by 5%. It responds faster, rolls more quickly, and has more powerful performance, helping runners to unleash their speed potential on the racetrack and bring new PB confidence.

At the same time, the re-optimization of Li Ning's unique plantar pillow technology, combined with the fastest curve system, allows the Feidian 5 ELITE to respond quickly, whether during the forepalm landing stage when physical strength is strong or the mid-forefoot landing stage where physical strength is declining, effectively speeding up the runners' rolling efficiency when landing and leaving the ground, greatly optimizing the landing ratio to the ground, and achieving a speeding experience with light foot lift and speed acceleration.

Matrix product technology empowers runners to be fast

In addition to the Feiden 5 ELITE, Li Ning also brought two other new products from the Feiden 5 family — the Feiden 5 ULTRA and the Feiden 5 CHALLENGER.

As a top flagship, the Feiden 5 ULTRA is Li Ning's first and currently the only racing carbon running shoe that uses dual “” technology. It combines Li Ning's top black technology, such as the T1000 catapult heterogeneous carbon plate, the fastest curve system, and ultra-thin GCU outsole. It provides strong technological capabilities for runners who want to challenge extreme speed and seek breakthroughs. While runners can experience unprecedented innovative technology, it also brings runners the possibility of breaking through speed, breaking PB, and setting new records.

After the upgrade and iteration, the wearing scene of the Feiden 5 CHALLENGER has expanded from past racing scenes to a new position that combines training. The Feiden 5C midsole's super technology is combined with the lower Li Ning stable support design to ensure a stable foot feel for runners during running. At the same time, with the support of Li Ning's unique technology, such as T700 carbon board and wire technology, it can be easily controlled and steadily accelerated whether it is track racing or race preparation training.

Horse Expo upgrade, break-speed, interactive, and advanced experience

In addition to providing runners with excellent running equipment, Li Ning also brought innovative running shoe technology experiences and rich interactive benefits to runners at this Shenzhen Marathon Horse Fair.

At the Ma Expo site, Li Ning's Feidian 5 ULTRA, Feidian 5 ELITE, and Feidian 5CHALLENGER series products were unveiled for the first time, and provided deep horse runners with a trial run experience, so that runners on site could experience the revolutionary breakthrough of Lining's Feidian 5 series running shoe technology up close at the first time and experience a new iteration of product performance.

Runners can run on the treadmill for 1 minute while wearing Li Ning Feidian 5 series running shoes, and can obtain their own “ground to air ratio” data through professional equipment. This data not only helps runners better understand their physical condition and running habits, but also provides them with more personalized running recommendations.

This iteration of the Feiden 5 family is not only a technological upgrade, but also a reflection of the brand's innovative spirit. Through innovative research and development, we continuously explore the limits of marathon sports and speed. The fusion of sports technology and breakthrough spirit coincides with the pioneering and innovative nature of the city of Shenzhen. Using technology as a wing, they continuously explore the needs of runners, innovate running shoe technology, and stand side by side with runners who dare to imagine and relentlessly pursue them to win breakthroughs. In the future, Li Ning will also continue to cooperate with high-quality domestic competitions to jointly promote the vigorous development of running culture and sports in China.

This article is reprinted from “Big Sports Business”, Zhitong Finance Editor: Li Fu.