In the first half of this year, due to netflix's Japanese programs gaining attention in this growing market, the company has over 10 million subscribers in Japan.
According to the Wise Finance APP, in the first half of this year, due to netflix's Japanese programs gaining attention in this growing market, the company has over 10 million subscribers in Japan. In the past four years, Netflix's subscriber base has doubled, and recently released a series of popular Japanese programs, distinguishing them from Japanese broadcasting corporations.
Kaata Sakamoto, the Vice President in charge of content in Japan for the company, said: "This year, we are pleased to see works such as 'Tokyo Vice,' 'Queen of the South,' and the romantic reality show 'Boyfriend' receiving so much attention."
Since 2021, when Netflix started publishing viewing rate rankings in Japan, only two English series, the live-action version of 'One Piece' adapted from the manga and the fourth season of 'Stranger Things,' have topped the charts.
Sakamoto said: "Japan is a country that particularly hopes to see a lot of its own country's content, so we strongly believe it is necessary to produce this content."
In September, Netflix announced that it has signed a five-year contract with Hitoshi One, the director of the popular TV series 'Tokyo Vice,' which tells the story of a group of real estate scammers.
In recent years, streaming services have encouraged consumers to watch foreign content, and industry professionals in the entertainment sector have also begun to pay attention to the Japanese market. Amazon has already adapted the long-running 'Yakuza' game series by Sega. Foreign media reported last month that Sony is in talks to acquire the major media conglomerate Kadokawa to strengthen its entertainment investment portfolio.
Netflix stated that Japanese content is the third most-watched non-English content after Korean and Spanish, with over 1 billion views of Japanese animations globally last year.
The stock price of this streaming company has been boosted on the advertising front, with 0.2827 billion users globally as of the end of September. As of Monday's closing, the company's stock price has risen by about 84% year to date.