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飞亚达(000026.SZ):成功打造“小金表”等线上爆品,市场反响良好

fiyta precision technology (000026.SZ): Successfully created online bestsellers like the "little gold watch", with a positive market response.

Gelonghui Finance ·  Dec 4, 2024 15:16

Gelonghui December 4th | Fiyta Precision Technology (000026.SZ) stated at the investor relations event that overall, this is mainly due to the company's continuous optimization of its watch business in terms of products, channels, marketing, and other strategies, constantly improving operational management efficiency. In the name-brand business, by continuously deepening cooperation with top brands, promoting product and brand structure optimization adjustments; based on fully self-operated channels, focusing on high-quality development, continuously dynamically optimizing store structures and improving store operational efficiency. As for its own brand business, the "Fiyta" brand is positioned as a high-quality Chinese watch brand with a feature of aviation watches, continuously creating differentiated features. The sales proportion of aviation-themed series remains stable, helping to increase the brand's average customer unit price and rejuvenate the brand image; combining the new media platform to carry out integrated marketing activities, successfully creating online hot-selling products such as "Little Golden Watch", with a positive market response.

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