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王府井(600859.SH):哈尔滨王府井购物中心正在筹划打造冰雪景观

Wangfujing Group (600859.SH): The Harbin Wangfujing Shopping Center is planning to create an ice and snow landscape.

Gelonghui Finance ·  Dec 4, 2024 02:52

On December 4, Wangfujing group (600859.SH) stated on the investor interaction platform that Harbin Wangfujing Shopping Center is planning to create a winter wonderland, with mechanical snowmen and ice and snow music boxes as creative highlights, attracting tourists to check in and forming a sacred ice and snow destination. At the same time, Harbin Wangfujing Shopping Center will also offer Harbin specialty products as gifts to members, promote Harbin's local food culture, evoke hometown feelings of northern visitors, and enhance interaction with southern visitors. By spreading through southern and local customers, it forms a promotional matrix to enhance brand influence. In addition, the Harbin shopping center has introduced the sales counter for the 9th Asian Winter Games licensed merchandise in 2025. By selling and promoting commemorative merchandise of the Asian Winter Games, it further caters to the preferences of a wide range of tourists and collectors, promoting the enthusiasm of this city known as the "Oriental Paris." Leveraging the popularity of Harbin's winter tourism, the aim is to provide customers with unprecedented shopping and entertainment experiences and further increase store tourism traffic and sales.

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