Sina Technology News, in the afternoon of December 5th, during the November 11 shopping festival, Li Jiaqi's live broadcast room featured nearly 1,700 brands and over 4,000 product links, with Chinese products accounting for over 60%. Recently, Wei Yinghui, a partner and vice president of Meiwrist, publicly stated, "The rise of Chinese products across the entire value chain is accelerating the passing of the baton to more segmented areas and emerging brands." He mentioned that live e-commerce is an amplifier, helping new products and brands to be seen and trusted, promoting mutual understanding and communication between supply and demand. At the same time, live e-commerce is also an incubator, exploring new emerging brand partners based on consumer demand to expand product categories, and promoting the standardization of products in emerging categories.
Wei Yinghui stated, "We have tens of thousands of partner merchants covering a wide range of brands. In the process of continuously assisting the growth of Chinese brands, there are new 'tech-style' Chinese brands such as Kafellon and Quady, winning consumer acclaim with their quality and value ratios, as well as old Chinese brands such as Osmun, Proya Cosmetics, Shuangmei, and Meikashi, successfully undergoing "transformation and renewal".
