According to the latest news, Lenovo-Motorola is entering new vertical business fields such as government and utilities in Latin America, and is currently bidding for public sector tenders. Analysts say the company is using this to expand the influence of its B2B division.

According to reports, Lenovo-Motorola is the second-largest smartphone supplier in Latin America. The company's B2B business division, Motorola's commercial division, was launched globally in 2023 and began in Brazil. According to James Mattos (James Mattos), the Brazilian head of the division, the division occupies an important position in retail, banking, healthcare, and agriculture in the region.

Matos said, “Our business in the government continues to expand. We have directly or indirectly participated in multiple bids, and may sell Motorola phones. What we've been trying to show government agencies is that it is now possible to have a rugged smartphone in the hands of workers in certain government departments.”

The executive also said that in the utility sector, Motorola's commercial solutions have made progress, and its product and service packages, particularly the “Smart Water Touch” solution involving operating the screen with a wet finger, have been well received by companies in this field, such as water and power companies.

According to the IDC 2Q24 regional smartphone report, Lenovo-Motorola continues to maintain the second position in the Latin American market with a 17% share, a slight increase over the previous quarter. Samsung continues to lead the way, followed by Motorola by the Chinese brand Xiaomi. In April of this year, Motorola collaborated with AT&T to open Latin America's first Motorola Business Experience Center in Mexico.

The company's strategy for the enterprise sector is not limited to selling smartphone models with business-specific features and functionality; it also includes providing security solutions, mobile device management, the Mototalk one-click app with artificial intelligence, and integration with systems and other company devices, even those that don't run the Android operating system.

Additionally, Lenovo is betting on cross-selling and upselling other solutions and products from the parent company. Leading HP and Dell, Lenovo is the world's largest PC supplier and one of the top three server vendors, and is increasingly influential in Latin American data centers and high-performance computers.

“It's an invaluable asset we have in this business ecosystem, and I'm sure no other brand has that kind of asset. “Lenovo provides phones, computers, tablets, servers, solutions... we call it from the pocket to the cloud,” Matos said.

Motorola's commercial division did not disclose how many customers it has in the region, but these include Ambev, 3M, Neogrid, meat giants JBS and BRFoods, and Prosegur.

Brazil is the main market for this sector, followed by Mexico. Matos said that after establishing a business structure in Latin America, Lenovo now plans to expand Motorola's B2B business to Asia and the Middle East.