China CYTS Tours Holding (600138.SH): Will extensively draw on the development model of Guzi Economy to create its own IP and develop related peripheral products.

Gelonghui Finance · Dec 5, 2024 04:20

Gelonghui reported on December 5 that china cyts tours holding (600138.SH) stated on the investor interaction platform that the company's scenic spots, travel agencies, and other to C business continuously focus on changes in the consumption characteristics of different consumer groups, with particular attention to the middle and high-end consumer groups such as youth, middle-aged and elderly, and family parent-child groups. This year, the Wuzhen scenic area became the venue for the "Huahao Yuanyuan Hui • 2024 Bilibili Mid-Autumn Night Tour" event, which showcases the unique interpretation of the Mid-Autumn Festival by the ACG community through a "new Chinese-style" presentation. The ancient dye house, water theater, and ancient stage of the Wuzhen scenic area were all presented at the event. The company will also widely reference development models such as the millet economy to create its own IP and develop related peripheral products, aiming to create more tourism consumption scenarios through a youthful narrative approach and striving to turn "traffic" into "retention" and to "attract customers" into "retain customers".

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中青旅(600138.SH)：将广泛借鉴谷子经济等发展模式，打造自有IP并开发相关周边产品

China CYTS Tours Holding (600138.SH): Will extensively draw on the development model of Guzi Economy to create its own IP and develop related peripheral products.

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