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港股异动 | 普拉达(01913)早盘涨超6% 美银称市场低估Miu Miu盈利潜力 瑞银看好公司今年增长强劲

Hong Kong stocks fluctuate | prada (01913) surged over 6% in the morning. Bank of America stated that the market underestimates Miu Miu's profit potential. ubs group is bullish on the company's strong growth this year.

Zhitong Finance ·  Dec 6, 2024 10:03

Prada (01913) rose more than 6% in early trading, as of the time of writing, it is up 4.9%, priced at 61 Hong Kong dollars, with a transaction volume of 40.4974 million Hong Kong dollars.

According to Zhito Finance APP, Prada (01913) rose more than 6% in early trading, as of the time of writing, it is up 4.9%, priced at 61 Hong Kong dollars, with a transaction volume of 40.4974 million Hong Kong dollars.

Bank of America Securities published a research report stating that the group can continue to outperform the luxury goods industry while establishing Miu Miu's position as a major brand in the industry, seizing its peak brand popularity to drive sustainable growth. The firm believes that based on past successful cases of fashion-led brand transformations, the market has underestimated Miu Miu's significant incremental profit potential.

UBS Group released a research report stating that Prada's strong growth mainly comes from product innovation and brand appeal, and the brand is expected to become the fastest-growing listed luxury goods brand this year, with an annual organic sales growth of up to 16%. Despite uncertainties in the industry next year, Prada's sales growth may only be about 1%. UBS Group remains bullish on its performance through product pricing and portfolio adjustments. The firm anticipates that the company's fundamentals have the potential to be reassessed, reiterating a 'buy' rating and raising the target price from 74 Hong Kong dollars to 77 Hong Kong dollars.

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