值得注意的的是，近期资本市场迎来了一股新的投资热潮即“谷子经济”。运动科技平台Keep推出的线上赛事及实物奖励“Keep奖牌”，同样因丰富的主题、超高的颜值和精准的情绪表达，火爆出圈。Keep奖牌逐渐成为年轻人展现自我、表达情绪、结实同好的新社交货币，甚至IP粉丝们还能为Keep带来不少玩法上的灵感。与此同时，奖牌也为Keep带来了爆发式的业绩增长。Keep (03650) rose nearly 7% in the afternoon, currently up 5.98%, priced at 6.38 Hong Kong dollars, with a transaction volume of 31.5703 million Hong Kong dollars.
According to Zhichun Finance APP, Keep (03650) rose nearly 7% in the afternoon, currently up 5.98%, priced at 6.38 Hong Kong dollars, with a transaction volume of 31.5703 million Hong Kong dollars.
Recently, Keep collaborated with "Back to the Future: 1999" to launch a series of sports challenge activities, including a co-branded medal online run, exclusively customized themed meditation classes, and special offline pop-up events, among others. This collaborative event officially starts on October 31, 2024, at 10:00. As of November 8, more than 0.07 million users have registered for the online running event, and the "Keep × Back to the Future: 1999" themed mindful meditation series has also received enthusiastic feedback, both climbing into the top 10 popularity list exclusive to Keep members.
It is worth noting that the capital markets have recently welcomed a new investment craze known as the "Millet Economy." The online events and physical rewards "Keep Medals" launched by the sports technology platform Keep have also become popular due to their rich themes, high aesthetic appeal, and precise emotional expressions. Keep Medals have gradually become a new social mmf for young people to showcase themselves, express emotions, and connect with like-minded peers; even IP fans can contribute a lot of inspiration for Keep's gameplay. Meanwhile, the medals have also brought explosive growth in performance for Keep.
