NCT Group of Companies has partnered with the China Fengqing Dianhong Tea Industry Alliance to establish its Southeast Asia Headquarters at the Wyndham Ion Majestic Hotel in Genting Highlands. This represents a significant step in introducing Dianhong, Yunnan's renowned black tea, to the Southeast Asian market.

The China Fengqing Dianhong Tea Industry Alliance to expected to commence its operations in Genting Highlands by the first
quarter of 2025. However, its kiosk has already been operational since November, marking the initial presence of the alliance in the area.

Dato' Sri Yap Ngan Choy, Founder and Group Managing Director of NCT Group, said: "This collaboration is a proud milestone for NCT as we continue to position Malaysia as a premier destination for cultural tourism. Dianhong tea embodies centuries of craftsmanship, and by integrating its legacy with Malaysia's hospitality and tourism appeal, we are creating unique opportunities to connect tradition with global audiences. Wyndham Ion Majestic Hotel in Genting Highlands offers the perfect stage for this endeavour, further elevating its status as a world-class destination."

The establishment of the Southeast Asia Headquarters coincides with the 50th anniversary of diplomatic relations between China and Malaysia.