On December 8th, pdd holdings double 12 major promotion is in full swing, and a new round of the "super double subsidy" activity officially kicks off. The activity's products focus on big-name items in categories such as beauty, personal care, maternity and baby, food, and home appliances. Double discounts are stacked on the basis of the daily price subsidies, with the highest discount reaching an additional 50% off.

It is reported that the "super double subsidy" activity will start at 10 a.m. on December 8th and continue until 10 a.m. on the 13th. During the event, consumers only need to enter the pdd holdings homepage, click on the billion subsidy channel, and enter the "double subsidy" activity zone to easily purchase global goods in one go.

▲ Consumers can open the pdd holdings app, click on the billion subsidy channel, and enter the "billion double subsidy" zone to participate in the activity.

In order to bring more benefits to consumers, pdd holdings' billion subsidy has also upgraded the activities with "billion consumption coupons." From December 1st to December 31st, each person can receive a maximum of 3,450 yuan in ultra-large denomination billion consumption coupons. The activity will focus on subsidizing air conditioners, televisions, and other electrical products as well as electronic products like mobile phones and digital gadgets.

"From the 11.11 major promotions, the super double subsidy has become a new engine for brand growth, with both the number of brand and product registrations for this event hitting new highs." The person in charge of pdd holdings billion subsidies stated that in this year's double 12 major promotion, the platform will continue to increase its investment efforts, subsidizing more agricultural products, Chinese products, and global goods, to continue benefiting consumers.

Initiating the billion subsidy "super double subsidy," nike running shoes prices drop by 70%.

With the platform's subsidies, many selected domestic and international brand goods participating in this new round of "super double subsidy" have once again achieved a direct price reduction.

For overseas big brands, SK-II facial treatment essence is reduced by 910 yuan on the basis of a low price of 1699 yuan on the entire network, and the final price is only 789 yuan; Dyson HD 16 smart hair dryer is reduced by 1000 yuan on the basis of a low price of 2999 yuan on the entire network, and the final price is only 1999 yuan; Nike CLUBPUFFER short down jacket is reduced by 950 yuan on the basis of a low price of 1709 yuan on the entire network, and the final price is only 759 yuan.

As for domestic brands, Ecovacs Robotics T50 PRO sweeping robot is reduced by 900 yuan on the basis of a low price of 3499 yuan on the entire network, and the final price is only 2599 yuan; Li Ning Chitu 7 running shoes are reduced by 270 yuan on the basis of a low price of 399 yuan on the entire network, and the final price is only 129 yuan, with a price reduction of nearly seventy percent.

▲ Dyson HD16 hair dryer, which supports the introduction of the "super double replenishment" feature, is reduced by 1000 yuan to 1999 yuan.

Users only need to enter the pdd holdings homepage, click on the hundred billion subsidy channel, and enter the "double replenishment" activity zone, to easily purchase a variety of domestic and foreign big brand goods in one stop. Such affordable prices have also aroused consumers' enthusiasm for group purchases, with multiple brand's promotional items sold out within two hours.

In addition, the hundred billion subsidies have also been upgraded to the "one hundred billion consumer coupons" event. From 0:00 on December 1st to 24:00 on December 31st, during the event period, each person can not only receive a large denomination coupon of 3450 yuan, but also have the opportunity to obtain a 50% off consumer coupon and regular coupons. Goods ordered in the special area can enjoy additional platform discounts on top of daily subsidies.

Yili's daily sales soared 54 times, and the "super double replenishment" became a new growth engine for merchants.

On the eve of this year's Double 11 event, pdd holdings' hundred billion subsidies upgraded the "double replenishment" activity to "super double replenishment" for the first time, and released four consecutive phases. With the platform's greater investment, the "super double replenishment" has become a new growth engine for merchants in multiple categories. For instance, from October 11th to 18th, the cumulative order volume of the first round of "super double replenishment" exceeded 16.4 million orders, while the second round of activities saw an increase of 1.7 times to 45 million orders compared to the first round.

The data shows that under the dual subsidies of cash and data from the 'super-double replenishment' program, merchants in multiple categories such as department stores, fresh food, mobile phones, digital products, and beauty and personal care have benefited first, with impressive performance of related products. For example, during the second round of the 'super-double replenishment' program, fresh food and food categories accounted for up to 29% of orders, while beauty and personal care categories accounted for 17% of orders. In terms of sales, mobile phone and digital products accounted for 38% of sales, while beauty and personal care products accounted for 16% of sales.

▲Within one hour of the launch of the 'super double replenishment', two products from Proya Cosmetics were already sold out.

Under the platform's dual subsidy of cash and data, many star products from both domestic and international big brands have experienced a sales explosion. For example, during the fourth round of the 'super-double replenishment' program, the average daily sales of Fuji Instax Mini instant films increased by 14 times, Lego Star Wars building blocks toys increased by 9 times, Yili full-fat milk (box) increased by 26 times, and Blue Moon Aloe Vera Hand Wash increased by 13 times. In addition, star products from sports brands like Li Ning, Mizuno, and Feiyue also achieved growth ranging from 5 to 15 times.

Driven by the above-mentioned super products, the daily sales of participating merchants and brands increased by nearly 7 times compared to regular double replenishment. Specifically, the daily sales of the entire range of Fujifilm products increased by 37 times, Lego bricks increased by 2 times, Yili dairy products increased by 54 times, and Blue Moon hand wash increased by 9 times. In addition, sports brands like Li Ning, Mizuno, and Feiyue also saw growth ranging from 2 to 11 times.

"As the year-end approaches, more domestic and foreign big brands are flocking to Pinduoduo's hundred billion subsidy, increasing investment for a year-end showdown." A responsible person from Pinduoduo's hundred billion subsidy stated that the hundred billion subsidy will further expand the category scope of the 'super double replenishment' and 3450 yuan consumer coupons, to encourage merchants to sell more and consumers to get more benefits.