Speaking of Chainjia's commitment to safe service, it can be said that it is a benchmark in the entire real estate brokerage industry. In fact, if you look at the development of the entire chain, it can be said that it is an evolutionary history of the real estate brokerage industry that continues to innovate and upgrade around “service.”

Every new move by Chainjia brings a new weather vane to the industry.

Recently, Beijing Chainjia once again took the lead in the industry and announced the launch of a secure service promise for owners for the first time. So, what is the meaning behind this move, and what are the unique highlights?

1. Focus on the owners to complete the “puzzle” so that the service can truly be “all-round”

In the real estate market, for a long time, due to tight market supply and strong demand, developers and landlords have controlled pricing power, while buyers are often passive. The core content of industry services also basically revolves around customer demands.

As can be seen in the past, companies in the industry represented by Chainjia have always made it their mission to improve service quality and protect consumers' rights and interests to solve their pain points and difficulties.

However, with the development and changes of the real estate market, the demands of landlords as sellers are also becoming more prominent and cannot be ignored.

In recent years, the property market has undergone deep adjustments, shifting from a seller's market to a buyer's market, and buyers have more choices and voice. This shift means that the roles and needs of landlords are changing as well. They are no longer just simple sellers, but players who need more professional service and support.

In particular, against the backdrop of major changes in market supply and demand and lengthening transaction cycles, the relatively sluggish market environment has also increased owners' “anxiety” to a certain extent, making owners increasingly need agents to provide professional advice in order to adjust sales plans in a timely manner to cope with changes in the market. They are no longer satisfied with basic trading services, but are seeking a higher quality, professional, and personalized service experience.

In fact, housing is an important asset for individuals and even families, and every decision of owners will also profoundly affect their future lives. Therefore, providing them with comprehensive housing sales services and asset allocation plans has also become the proper meaning of real estate brokerage services.

This time around service upgrades, Beijing Chainjia no longer only focuses on buyers, but also focuses on the owners. This transformation is not only the expansion of service providers, but also the result of their deep insight into market needs.

In addition to meeting the needs of owners by introducing a secure service promise for the first time, it also marks an all-round upgrade of Beijing Chainjia's services. After completing the service puzzle, the Beijing chain will cover every step of the real estate transaction, truly achieving a closed loop of service.

2. There are no dead spots in aligning “granularity”; this “service detail” is unusual

Judging from the safe service promises introduced by Beijing Chainjia for the owners this time, it can be said that it is highly “granular” in line with the needs of the owners.

On the one hand, by setting stricter and more professional service standards, we continuously improve the service capabilities of agents, meet the high-quality and personalized needs of owners, and make the whole process of selling homes better for owners.

On the other hand, for people who sell and buy one, Beijing Chainjia has also launched a “free commission for replacement and rental” promise, using real money to reduce the burden on owners to exchange houses and improve overall replacement efficiency.

Looking at the former, Beijing Chainjia has carried out refined service innovation around owners' demands through deep market insight.

For example, by formulating standardized, standardized, and systematic operations in terms of response time, service quality, and customer feedback processing, service quality is guaranteed.

Judging from Beijing Chainjia's innovative practices with feedback, there are quite standard and detailed requirements in terms of feedback timeliness and feedback quality.

According to reports, Beijing Chainjia launched the “Overtime Compensation with Feedback” promise, which stipulates that the agent must give the owner feedback on the customer's house viewing situation within 48 hours. Failure to provide feedback after the deadline will reimburse the owner 100 yuan. In addition, Beijing Chainjia also requires agents to provide at least the five key elements that owners are most concerned about, including feedback on customer intentions and recent transactions in the community, to ensure that owners receive timely and comprehensive information to read.

Based on its insight into market demand and owners' needs, Beijing Chainjia observed that owners often need to solve rental problems while buying and selling houses, so they followed the trend and launched a “free rental commission” promise. This not only solved the problem of landlers' rental costs during the property replacement process, but also improved the overall replacement efficiency.

It can be said that the exemption from rental commissions directly reduces the financial pressure on the owners during the house exchange period, making the owners feel substantial economic benefits during the real estate transaction process. And by providing this additional value and service, customers have more “sense of gain”.

Overall, these sincere and genuine promises launched by Beijing Chainjia are not only an upgrade to owners' services, but also an overall improvement in brokers' service capabilities. Through this series of practices, Beijing Chainjia has demonstrated its precise control and professional ability in service details, as well as a deep understanding and great emphasis on the needs of owners and buyers.

It is worth mentioning that, according to feedback from Beijing Chainjia's one-month trial implementation of the Owner Peace of Mind Service Commitment, the customer complaint rate dropped from 2% to less than 1%, and the satisfaction of owners before signing also increased from 78.94% to 88.2%.

The significant decline in customer complaint rates and a significant increase in owners' satisfaction strongly proved the success of Beijing Chainjia's service upgrade, and also provided a valuable reference for it to continue optimizing its services in the future.

3. Take the ultimate in quality service to the end and forge competitiveness through the market cycle

This commitment to safe service to owners is another deepening of Beijing Chainjia's service concept. It not only enhances the owners' service experience, but also establishes new service standards for the entire industry, which is of benchmark significance for the healthy development of the entire industry.

As a bridge connecting customers and owners, Beijing Chainjia knows that continuously exploring and improving quality service is its core value.

Beijing Chainjia's commitment to safe service, whether for buyers or owners, essentially provides solutions to pain points in real estate transactions, enhancing the sense of security and certainty for all parties. In the midst of fluctuations in the real estate market, Beijing Chainjia has provided solid guarantees for buyers and landlords through these promises to ensure that they can trade with peace of mind in a complex market environment.

With the development of the market and the evolution of demand, it can be seen that Beijing Chainjia's commitment to safe service is also constantly being upgraded and iterated, showing its continuous exploration of the ultimate pursuit of quality service. This relentless pursuit has enabled Beijing Chainjia to forge competitiveness in the industry that can cross the market cycle. It has also promoted the high-quality development of the industry and helped to continuously improve the quality of the industry.

Hao Yufeng, vice president of Shell Group and general manager of Beijing Chainjia, said, “Being good for consumers is Chainjia's original intention. In the new residential era, Beijing Chainjia will be guided by quality-first service, innovate more products and services that meet consumer expectations, continue to explore the upper limit of quality service, and lead the industry to a new stage of higher quality and more focused consumer service experience. I hope that because of the existence of Chainjia, we can bring a little difference to consumers, agents, industry, and society in the city of Beijing.”