During the 9th "Gelonghui Global Investment Carnival 2024" event held grandly in Shenzhen from December 5 to 7, Qingci Games (6633.HK) stood out due to its excellent achievements in game development and operation, as well as the in-depth implementation of its global strategy, and was awarded the "Annual Growth Value Enterprise" award. This honor not only highlights Qingci Games' outstanding performance in the industry but also reflects the immense potential and broad prospects it exhibits as a growth-oriented enterprise.

The "Annual Growth Value Enterprise" award aims to recognize those enterprises that demonstrate the strongest growth momentum in capital markets, refuse to be complacent, and continuously strive to grow stronger. The award is comprehensively assessed from multiple dimensions including the breadth, speed, and future potential of enterprise growth, and Qingci Games' ability to receive this honor highlights its leading position and sustained growth capacity in the gaming industry.

Games making excellent achievements overseas, with overseas revenue increasing significantly by 120% year-on-year.

Visually, the growth value of Qingci Games is first reflected in its core financial data. According to the mid-2024 results, Qingci Games demonstrated stable and outstanding operating performance in the first half of the year, achieving operating revenue of 0.343 billion yuan, representing a year-on-year increase of approximately 3%. This not only reflects the company's strong market competitiveness but also showcases its robust operational strategy; achieving a profit of 38.2 million yuan; achieving a net income of 45.059 million yuan, a year-on-year increase of 8.62%. This series of data further proves the continuous improvement in Qingci Games' profitability.

Upon further analysis of the revenue structure, it's not difficult to find that Qingci Games has made significant achievements in overseas market layout. In the first half of the year, the company's overseas revenue soared by 120% year-on-year, jumping from approximately 65 million yuan in the same period last year to about 0.143 billion yuan, with overseas revenue proportion rising sharply from 19.4% to 41.7%. This change reflects that Qingci Games' brand influence on a global scale is continually expanding, showcasing the successful implementation of its global strategy. As the overseas market continues to expand, Qingci Games is expected to achieve a more diversified source of income in the future, further consolidating its leading position in the gaming industry.

Specifically at the product level, in the first half of 2024, the company pushed multiple games to launch in various regions worldwide. For instance, in February 2024, the company released the leisure game "Fat Goose Gym" in japan, which immediately topped both the iOS free game chart and Google Play free game chart in the region; this not only demonstrated Qingci Games' solid strength in the leisure gaming sector but also laid a solid foundation for its subsequent development in the japan market.

In addition, the company's flagship game "The Strongest Snail" launched in Vietnam in April 2024, topping the iOS free game chart in the region, and in June 2024, it released versions in German, French, Spanish, Portuguese, and Italian languages, providing more comprehensive coverage for Southeast Asia and europe, while also preparing for launch in south korea. Other games, such as "New Swordsman Romance: The Sword Questioning Love" also released in Southeast Asia, topped the iOS free game charts in the new Malaysia and Thailand regions. These achievements further highlight Qingci Games' precise layout and strong execution in global publishing.

It is worth mentioning that Qingci Games' success in its global strategy is not accidental. Since its establishment, the company has consistently adhered to the development concept of "quality-oriented and globalization," continually enhancing its comprehensive capabilities in game development, operation, and publishing. At the same time, the company actively seeks cooperation opportunities with outstanding domestic and international gaming enterprises to jointly expand the global market. These efforts not only bring more business opportunities and development space to Qingci Games but also enhance its voice and influence in the competition within the global gaming industry.

The long-term operation capability is outstanding, and the number of registered users is about to exceed 100 million.

In deeply analyzing the growth potential of Qingsi Games, attention must also be focused on its strong long-term operation capability and continuously growing user base. These two pillars constitute a solid foundation for the company to advance steadily in the competitive gaming market. Long-term operation capability is the key to ensuring the extension of the product lifecycle and increasing user stickiness, while the continuous growth of the number of users is a direct reflection of Qingsi Games' expanding influence in the market.

From the performance of the company's flagship self-developed game 'The Strongest Snail', the game has welcomed several important milestones in 2024. The four-year anniversary of its mainland launch, the two-year anniversary of its launch in Japan, and the anniversary celebration of its launch in North America all fully demonstrate the lasting vitality and wide influence of 'The Strongest Snail' as a high-quality game. As of June 30, 2024, the game's cumulative revenue both domestically and abroad is approximately 3.46 billion yuan, a figure that not only highlights the game's commercial value but also reflects Qingsi Games' deep expertise in game development and operation.

At the same time, 'Lantern and Dungeon', another important game, also welcomed its largest version update since its launch in 2024. This update not only injected new vitality into the game but also attracted a large number of returning players and attention. As of June 30, 2024, the cumulative revenue of the game is about 0.317 billion yuan, further proving Qingsi Games' successful strategy in content updates and user experience optimization.

In terms of user data, Qingsi Games' performance is equally impressive.

As of June 30, 2024, the company has accumulated a total of 93.39 million registered players, soon to surpass the 100 million mark, representing a 13% increase compared to the same period last year. This data not only shows Qingsi Games' strong user attraction but also reflects its excellent ability in user retention and conversion. The average monthly active user number stands at about 2.1789 million, an increase of 21.22% year-on-year, significantly enhancing user activity, which further proves Qingsi Games' successful practices in improving user experience and increasing user stickiness.

It is particularly worth mentioning that Qingsi Games' data on paying users is also impressive. The average monthly number of paying users remains stable at 0.2528 million, and ARPPU (average revenue per paying user) exceeds 275 yuan, with both the quality and ability of paying users being maintained at a high level. These data indicate that Qingsi Games has not only successfully attracted a large number of users but also transformed these users into high-quality paying users through excellent game content and good user experience, providing strong guarantees for the company's sustainable profitability.

Additionally, Qingsi Games has achieved significant results in building a user interaction ecological cycle. Through the company's official accounts as well as group interactions on mainstream social media platforms such as Tencent QQ, WeChat, and bilibili, Qingsi Games has successfully accumulated 14.9728 million loyal fans, achieving a remarkable growth of 25.24% compared to the same period last year. This reflects Qingsi Games' outstanding capability in user relationship management and provides broad space for its future user growth and commercial realization.

It is foreseeable that in the future, with the company's optimization of user experience and expansion of user scale, Qingci Games is expected to maintain its leading position in the game industry, creating greater value for investors and players. For investors, Qingci Games is undoubtedly a value investment symbol worth long-term attention; and for the vast number of players, Qingci Games will continue to provide a richer and higher quality gaming experience.

Emphasizing research and development, a rich game reserve lays the foundation for subsequent performance growth.

More importantly, from a long-term perspective, the future growth momentum of Qingci Games is very clear.

From an industry perspective, according to the latest report from the market analysis company Newzoo, the number of global gamers is expected to increase to 3.42 billion in 2024, a year-on-year growth of 4.5%. From 2022 to 2027, the compound annual growth rate of the global gaming market is expected to reach 3.1%, with the market size projected to grow to 213.3 billion dollars within three years, indicating a stable growth trend in the gaming market, which will lead to more economic benefits in vertical fields. This stable growth trend provides a broad market space for gaming companies like Qingci Games and brings more economic benefits to vertical fields.

In terms of gaming innovation, Qingci Games has always been at the forefront of the industry. The company's R&D team focuses on core projects, continuously launching innovative and competitive game products. According to Qingci Games' semi-annual report, this year, the company has released multiple premium projects, such as 'Light of the Lost' launched in June 2024; and 'Ares Virus 2' launched in August 2024. At the same time, the company continues to deepen and expand its game reserve, polishing its self-developed reserve game 'Project E', while continuously introducing high-quality reserve games like 'Project W' and 'Project HA', bringing high-quality gaming experiences to players worldwide.

Overall, it can be seen that from RPG to SLG, and to idle games, the richness of game types in the Qingci Games reserve shows the company's in-depth exploration and expansion in different gaming fields. In addition, Qingci Games plans to launch multiple new games in the coming years, and the diversification and innovation of these games will further enrich the company's products and services, meeting the needs of different players.

From this perspective, thanks to its continuous innovation, Qingci Games' development potential is promising. With the ongoing development of the gaming industry and the deep implementation of the company's strategy, Qingci Games is expected to achieve greater market breakthroughs and business growth in the future.

Looking ahead, the company's management stated that it will further enrich the gaming product matrix and accelerate the testing and launch of game reserves in domestic and international markets. It is not difficult to see that this will help the company open up broader market space and bring more growth momentum.