According to the Financial Association on December 10 (editor Hu Jiarong), benefiting from the bullish market boost, some Hong Kong film stocks have strengthened. As of the time of publication, ali pictures (01060.HK), emperor culture (00491.HK), huanxi media (01003.HK), and maoyan ent (01896.HK) increased by 5.49%, 4.55%, 4.17%, and 3.50%, respectively.

Note: Performance of film stocks

On the news front, the National Film Administration launched the "New Year Celebration to Welcome the Spring—National Film Consumer Benefit Season" in Sanya, Hainan Province, on the evening of December 9. This event will continue from December 2024 to February 2025, covering important film release periods such as New Year's and Spring Festival, benefitting film audiences nationwide.

It is noteworthy that at the meeting of the Central Political Bureau held yesterday, it was mentioned that there should be a vigorous boost to consumption next year, improve investment efficiency, and expand domestic demand in all aspects. It is necessary to lead the development of new quality productivity through technology innovation, and build a modern industrial system. The role of economic system reform should be leveraged to implement and see results from landmark reform measures. High-level foreign openness should be expanded to stabilize foreign trade and foreign investment. Effective measures should be taken to prevent and resolve risks in key areas, firmly hold the bottom line against systemic risk.

Institutions expect that 2025 will see a series of high-quality new films being scheduled.

The Lighthouse Professional Edition recently released the November 2024 film market report. It shows that the total box office of films nationwide reached 1.877 billion yuan in November this year, a year-on-year increase of 11.4%. In November, 25 films broke the ten million yuan mark, showing a significant increase compared to 18 films in the same month last year.

Among them, 25 films broke the ten million yuan box office in November, significantly higher than 18 films in November last year, matching 2019. The film "Good Things," released on November 22, achieved a box office reversal due to good word-of-mouth, and the final box office is expected to surpass 0.7 billion yuan, becoming a typical benchmark for regular weekend releases.

The report also pointed out that the films scheduled for the Spring Festival in 2025 include "The Legend of the Condor Heroes: The Great Hero" (produced by china film co., ltd. and hengdian entertainment) and "Feng Shen Part 2: The War in the West" (produced by beijing jingxi culture & tourism and ali pictures), while films pending scheduling include "Ne Zha's Demon Child Triggers the Sea" (produced by beijing enlight media), "Wild Times" (produced by zhejiang huace film & tv), "Dunhuang Hero" (produced by beijing baination pictures), "Her Little Dimple" (produced by beijing enlight media), "The Old River Lake" (produced by beijing baination pictures and zhejiang talent television and film), and other high-quality new films may be scheduled successively, driving the recovery of domestic box office.