Kose Corporation (Headquarters: Chuo, Tokyo, Representative Director: Kazutoshi Kobayashi) has entered into a share transfer agreement with PURI CO., LTD. (Headquarters: Bangkok, Thailand, CEO: Vorravit Siripark, hereinafter "Puri Company"), which operates the holistic wellness brand "PAÑPURI" centered in thailand.
The concept aims at maintaining comprehensive "health" in physical, mental, and social aspects.

Currently, the company has set the medium-term strategy of "acquiring new brands rooted in the region" as part of its mid-term strategy under the long-term vision "Vision for Lifelong Beauty Partner - Milestone 2030," focusing on optimizing global business growth through "reducing in-house reliance." By advancing collaboration with external partners and utilizing external assets, the aim is to enhance the brand portfolio to meet diverse needs and accelerate business growth globally.

"PAÑPURI," developed by Puri Company, was founded in 2003 as a brand that uses plants such as herbs and essential oils recorded since the ancient Ayutthaya Kingdom, nurturing the five senses through fragrance and emphasizing harmony of body, mind, and soul. A luxury holistic wellness brand representing thailand that breathes traditional wellness approaches from ancient times into the modern era. Based on the belief that "true holistic wellness is the harmony of internal health and external beauty," a unique ingredient selection standard called "Zerolist" eliminates more than 2,300 suspicious ingredients and is grounded in sustainability, adopting clean formulations that deliver noticeable effects. The lineup includes "Fragrance," "Bath & Body," "Skincare," and "Home Fragrance" crafted by a fusion of craftsmanship and modern technology, particularly offering niche and exquisite scents inspired by eastern and thai traditions in fragrance. The brand focuses on creating sophisticated products that merge tradition and innovation and emphasizes customer experiences through store creation where the brand's worldview can be felt, spa services at hotels, and retail expansion at luxury shopping malls, department stores, hotels, resorts, and travel retail within thailand. Furthermore, it plans to expand to hong kong in August 2024. Sales are also conducted through EC sites and agencies, including japan, china, and the european index.

In recent years, Puri Company has experienced rapid growth due to significant brand reforms such as product improvements, store development, and expansion strategies, and has established a firm position within thailand.
Striving for sustainable natural alternatives whenever possible, pursuing safe and clean product creation. Vegan formulations and cruelty-free.

By acquiring shares this time, the company contributes to the further growth of Purely Inc., while expanding our business portfolio and enhancing value provision through the broadening of contacts with new customers. This will enhance our group's presence in the global south and lead to an increase in corporate value.

Kose Corporation, President and CEO, Kazutoshi Kobayashi, comment.

I am very pleased that we have acquired shares in Purely Inc., which has established a solid position as a holistic wellness brand in Thailand, and that we can welcome PAÑPURI into our group. The traditional approach that has been passed down in Thailand since ancient times, along with a commitment to fragrance, effectiveness as a cosmetic, and the comfort and richness that PAÑPURI's sophisticated product design brings truly resonate with the company's commitment to pursuing sensual quality while inheriting tradition and innovation since its founding. With this share acquisition, we will accelerate the global strategy set forth in our mid- to long-term vision, aiming to establish our presence in the global south market and further enhance our value.

Purely Inc. CEO Vorravit Siripark, comment.

The partnership with Kose marks a significant transformative milestone for PAÑPURI. By leveraging Kose's innovative technologies, expertise, and resources that are globally applicable, we aim to further elevate the vision of Thailand's holistic wellness and beauty, which is rooted in traditional wisdom and clean, sustainable practices. Together, we will deliver PAÑPURI's unique approach to wellness, combining Thai craftsmanship, mindfulness, and exceptional sensibility, to more people worldwide. Through this collaboration, we share a passion for preserving tradition while fostering growth, innovation, and the creation of meaningful beauty experiences, paving the way for a new future.