Taboola Announces The Renewal Of Its Long-Standing Partnership With Future; Future Will Continue To Implement Taboola's Suite Of Products To Help Grow Its Audience, Optimize User Engagement And Drive Revenue Across Its Large Portfolio Spanning Multiple Sectors Including Technology, Entertainment, And Lifestyle
Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Future, a global multi-platform media company and leading digital publisher of specialist media. The new agreement takes Taboola's relationship with Future into its 12th year.
In the new deal, Future will continue to implement Taboola's suite of products to help grow its audience, optimise user engagement and drive revenue across its large portfolio spanning multiple sectors including technology, entertainment, and lifestyle. Notable titles include TechRadar, Marie Claire, Tom's Guide, and PC Gamer among others.
Future will continue to utilise Taboola Feed, which provides readers with personalised multi-format content recommendations to create a more engaging experience. In addition, Future will continue to implement Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps.