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Saudi Arabia has confirmed its hosting rights for the 2034 World Cup, which means that the world's largest sporting event will return to the Gulf region for the second time in less than a decade.
Crown Prince Mohammed bin Salman hopes to boost tourism, build influence, and improve the national image through sporting events, and obtaining the World Cup hosting rights represents his greatest victory.
Stanis Elsborg, head of the Danish institution Play the Game, which studies sports ethics standards, stated, "This is significant for both the Crown Prince and the Saudi government. It can be considered the pinnacle of their sports strategy so far, but for the Crown Prince, it is more than just hosting a match."
For the past eight years, Saudi Arabia has been implementing a multitrillion-dollar transformation plan aimed at reducing the economy's dependence on oil dollars. This plan includes the creation of dozens of new industries while modernizing society and opening up tourism.
The country has invested heavily in sports to promote these initiatives domestically and internationally, hoping that events like the World Cup can inspire youth energy.
Elsborg stated that Saudi Arabia hopes to shift people's attention away from certain issues through the World Cup.