On December 11, at the Wanwu Cloud. Insight Conference, Wanwu Cloud and Gaohe Capital announced a strategic cooperation, planning to jointly create a Community Business Fund to include substantial Assets. Under the "Dicheng + Community Business" model, Wanwu Cloud aims to "become a leading player in community commerce."

This also releases a strong signal regarding Wanwu Cloud's transformation from traditional Property Service to Asset Service, with the expectation that the Dicheng + Community Business ecosystem will accelerate its implementation.

Ye Fei, deputy general manager of Wanwu Cloud, stated that Dicheng + Community Business is centered around the needs of residents from the customer's perspective, leveraging the foundation of Dicheng and the operational capabilities of Wanwu Cloud to link Assets, brands, and Consumers, thereby accelerating the internal circulation of living consumption within Dicheng.

Ye Fei pointed out that the "in-store" consumption type carried by community commerce is the most frequent and sticky Consumer content on the C-end and is closely related to the Community; community commerce relies less on chain brands, thus having a stronger risk resistance. The Community Business and Property Management businesses have high synergy, potentially creating a highly barriered commercial model. With the support of the Dicheng foundation and ecological collaboration, Wanwu Cloud's Community Business can establish high-frequency, two-way deep connections with the Community. By the end of November 2024, the two asset debt settlement trades between Wanwu Cloud and Vanke are also based on this strategic logic.

It is understood that the domestic commercial management industry can be divided into large commercial centers, regional commercial centers, and community commerce based on area. Previously, after acquiring 45% of the shares of Shanghai Xiangda and 50% of the shares of Wuhan Xintang based on resolving accounts receivable, along with the inclusion of quality comprehensive commercial complexes, Wanwu Cloud's capabilities in community commercial operation have been further enhanced. "We are determined to be the leading player in the field of community commerce," said Ye Fei.

Currently, the collaboration with Dicheng owners to establish "community commerce at your doorstep" has already materialized into a renovation pilot. In the newly built South Dicheng in Fuzhou, customer flow has increased by 51% year-on-year in terms of attracting customers, improving efficiency, and reducing costs; in terms of co-creation and operational quality, the memberships have increased by 30% year-on-year.

It is understood that Wanwu Cloud's commercial operation management team, Wan Qianhui Commercial Management (formerly the Sunshine Zhizhi Commercial Management team), is a professional commercial operation team with many successful cases in creating regional commercial centers and themed commercial spaces. After joining Wanwu Cloud, the Dicheng ecosystem can empower the team with more foundational capabilities to connect with the Community, enabling dialogue channels with the Community. Transforming management services through a spirit of service, and gradually building product capabilities for Community Business investment renovations collaboratively with owners, actively promotes the implementation of the "Dicheng + Community Business" model.

Ye Fei introduced that in July 2024, the Wan Qianhui commercial management team launched "Wan Qian Food Collection" in Fuzhou, which is a 1500-square-meter standard space module for community business. Through partial adjustments of the space and collaborative construction with the owners, the team achieved an improvement in the operation of commercial spaces. By the time of completion and opening in August, the customer flow for the food collection increased by 20% compared to the pre-renovation, merchant sales rose by 39%, and the rental rate within the food collection increased from 63% before renovation to 92%, with large owners’ monthly rental income increasing by 38%.

In the future, Wanwu Cloud will continue to develop more social and business standard space modules, serving as the core of self-operated business management, to support the implementation of diverse Community commercial scenarios.