B and P <7804> announced its fiscal results for the term ending October 2024 on the 9th. Revenue increased by 11.4% year-on-year to 3.536 billion yen, operating profit rose by 21.7% to 0.55 billion yen, ordinary profit rose by 21.6% to 0.551 billion yen, and net income increased by 30.6% to 0.391 billion yen. Revenue reached an all-time high.

The company is executing three strategies: expanding Share, expanding functions, and expanding areas, continuing from the previous term, in order to pursue further growth. Regarding the Share expansion strategy, the main sales areas of Osaka and Tokyo have been expanded. Efforts are also being made to strengthen the acquisition of new customers in Nagoya, Fukuoka, and Kyoto to solidify the customer base and expand business. For function and area expansion, digital signage has been renamed to Digital Create, and in addition to the traditional sales of hardware and provision of video distribution systems, proactive proposals for value-added services using AR (augmented reality) are being made, and a new AR service called "Novelty AR" that collaborates with order goods production has been initiated, receiving orders for events from major Railroads companies. Regarding order goods production, various production results have been accumulated, and orders related to IP (intellectual property) content are also progressing. Furthermore, in terms of handling small lot and high quantity production projects such as offset printing, silk screen printing, and on-demand printing, orders are steadily expanding as print solutions utilizing a high-quality and short delivery time production network are being well received. These new businesses have been operated by dedicated sales so far, but the experiences and know-how have been shared with all sales representatives, enabling sales representatives from all bases nationwide to propose and expand the new business products alongside dedicated sales. Additionally, efforts have been made to enhance the production of promotional materials with consideration for the environment, such as starting to provide sustainable promotional materials using the environmentally friendly tarp material "Eco Clashee" in collaboration with TOPPAN, actively proposing products made from environmentally considerate materials that are of high interest to customers as eco-friendly products. Regarding the web promotion business, as a result of considering the know-how and achievements from previous e-commerce site operations, the company aims to connect web-based customer attraction activities to face-to-face sales, which it excels at, to expand the customer base and gain repeat orders, and various measures have been executed to achieve results. Regarding the production system, a production system with a high-profit structure has been established, leading to improvements in productivity and quality control, and adjustments in personnel allocation and capital investments have been executed. Regarding capital investment, large-scale investments have been made in Osaka to meet demand for the Osaka-Kansai Expo, and investments have been made in Yokohama to enhance the production capacity for order goods. In addition, through standardization of operations, a "non-dependent on individuals" production process using technology has been achieved, progressing towards a smart factory through the review of systems and business processes. Regarding M&A, in order to realize further growth and enhance corporate value, various information gathering and research have been actively conducted by a project team organized within the company, resulting in the decision for M&A with Idei Co., Ltd. on October 29, 2024, and becoming a group company on November 8, 2024. Idei is engaged in advertising planning and design for numerous advertisers, and by combining Idei's sales channels and proposal capabilities with the company's production capabilities and service lineup, it aims to lead to performance expansion for the company group from the fiscal term ending October 2025 onwards.

For the consolidated financial forecast for the term ending October 2025, revenue is expected to be 4.3 billion yen, operating profit 0.631 billion yen, ordinary profit 0.631 billion yen, and net income attributable to the parent company shareholders 0.426 billion yen. The company plans to shift to consolidated accounting at the end of the first quarter of the term ending October 2025, hence the change in financial forecast to consolidation. Note that the change rate compared to the previous period is not stated as there is no comparable consolidated accounting year.

Regarding shareholder returns, to implement a more proactive profit return while continuing stable Dividends for growth investment for business expansion, the basic policy is to predict a Dividends of 60 yen for the term ending October 2024, which is +10 yen compared to the previous forecast, and 70 yen for the term ending October 2025, aiming for a dividend payout ratio of 40% for the term ending October 2026.