On December 12, Glonhui reported that CHINA RISUN GP (01907.HK) announced that recently, the group, together with Shanxi Coking Coal Energy Group Co., Ltd., China Pingmei Shenma Holding Group Co., Ltd., and 14 other member units, initiated the establishment of the China Coking Coal Brand Cluster ("Brand Cluster"). The establishment of the Brand Cluster marks the establishment of Chinese coking industry brands. It is beneficial for increasing the concentration of the industry, enhancing self-regulation in the industry, improving the overall operational management level of the industry, and making the necessary contributions of the industry to Chinese-style modernization.
The establishment of the Brand Cluster primarily aims to promote Chinese coking brands to the world and establish an international coking coal brand center. Currently, as the world's largest independent coke producer and supplier, the main goal of the Brand Cluster is to lead the release of the Top 100 Chinese coking coal brands, the Top 100 coking brands, and other initiatives, collaboratively creating a number of world-class Chinese coking coal brands, and jointly promoting Chinese coking coal brands to the world while achieving global sharing of Chinese brands.
In addition, the company hopes to gradually achieve healthy development of the coking industry and sound operation of the coke market through the establishment of the Brand Cluster, ensuring basic balance of market supply and demand, changing the disadvantaged position of the coking industry, enhancing the voice of the coking industry, and advocating fair and just competition. By creating a brand effect of "Integrity + Quality + Service" and strengthening benchmarking exchanges, peers can learn from each other and progress together.
The company’s Board of Directors expects that the Brand Cluster will help establish the Chinese coking industry brands and take them to the world, as well as continuously improve the operation of the coking industry thereafter. Through nearly 30 years of operational management services, mergers and acquisitions, and various development strategies and models, the company will continue to expand its production, supply, and management capacity for global coke and fine chemical products, and enhance the group's service level in the coke and chemical industry in China and globally.
