Earnest Analytics Launches Psychographic, Demographic, and Spending-based Customer Groups
Earnest Analytics Launches Psychographic, Demographic, and Spending-based Customer Groups
Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics. The Earnest team plans to add more distinct Customer Groups in the coming months.NEW YORK, Dec. 12, 2024 /PRNewswire/ -- Earnest Analytics, the leading data analytics firm for investors, companies, and consulting firms, has launched new customer segments powered by Orion transaction data.
纽约，2024年12月12日 /美通社/ -- Earnest Analytics，领先的数据分析公司，为投资者、企业和咨询公司提供服务，推出了新的客户细分，基于 Orion交易数据.
The new Earnest Analytics Customer Groups go beyond traditional demographic attributes to allow deeper analyses into consumer spending behavior. Clients will be able to track spending, compare loyalty, see wallet share, and monitor macroeconomic impact by specific cohort.
新的Earnest Analytics客户群体超越了传统的人口统计属性，允许对消费支出行为进行更深入的分析。客户将能够追踪支出，比较忠诚度，查看钱包份额，并按特定群体监测宏观经济影响。
Customer Groups go beyond traditional demographic attributes to allow deeper analyses into consumer spending behavior.
客户群体超越了传统的人口统计属性，允许对消费支出行为进行更深入的分析。
Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics. The Earnest team plans to add more distinct Customer Groups in the coming months.
Earnest Analytics客户群体将以五个独特的分类启动，这些分类结合了消费模式、家庭人口统计和心理特征。Earnest团队计划在未来几个月内增加更多独特的客户群体。
"Customer Groups elevate the insights available in our Orion dataset, offering a deeper understanding of panelists," said Natalie Beden, Product Manager at Earnest Analytics. "These attributes empower clients to pinpoint performance drivers for companies, while providing marketing teams with actionable insights to target the right demographics effectively."
"客户群组提升了我们Orion数据集中可用的洞察，提供了对调查员的更深入理解，"Earnest Analytics的产品经理Natalie Beden说道。"这些属性使客户能够确切了解公司的绩效驱动因素，同时为营销团队提供可行的洞察，有效地针对目标人群。"
Customer Groups are now available to Orion clients via BigQuery, Snowflake, and S3.
客户群组现在可以通过BigQuery、Snowflake和S3向Orion客户提供。
See Student Loan Payer Customer Group in action here.
在这里查看学生贷款支付者客户群组的实际应用。
For more information on Earnest Analytics or to schedule a demo, visit:
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About Earnest Analytics
Founded in 2012, Earnest Analytics measures the consumer and healthcare economies with real-time data, providing actionable insights for institutional investors, companies, consultants, and government agencies. Our structured datasets provide clear, correlated signals, with tools for deep fundamental analytics on Consumer Spend, Retail Pricing, CPG, and Healthcare Claims. Earnest Analytics enables companies to deeply understand consumer habits and national health trends. For more information visit .
关于Earnest Analytics
成立于2012年，Earnest Analytics通过实时数据衡量消费和医疗经济，为机构投资者、公司、顾问和政府机构提供可行的洞察。我们的结构化数据集提供清晰且相关的信号，以及用于深入基础分析的工具，涵盖消费支出、零售定价、消费品和医疗索赔。Earnest Analytics使公司能够深入了解消费者习惯和国家健康趋势。有关更多信息，请访问 .
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SOURCE Earnest Analytics
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