Yumir Link Ltd. (4372) announced on the 12th that it has provided a direct marketing email distribution service "Cuenote FC" to Mitsubishi UFJ Bank in collaboration with Itochu Techno-Solutions and Katie K Solutions.
This email distribution service serves as a direct communication method for individual customers and supports the strengthening of Mitsubishi UFJ Bank's non-face-to-face channels.
Mitsubishi UFJ Bank is focusing particularly on effective email distribution as a direct communication method for individual customers while expanding various digital businesses, and has been considering increasing the number of emails sent.
"Cuenote FC" is a high-speed email distribution service provided by Yumir Link, boasting a distribution capability of 10 million emails per hour and a monthly distribution record of 8.1 billion emails.
CTC has developed features such as a PUSH distribution system that can notify customers directly on their Smart Phone based on "Cuenote FC", integration with customer management systems, and an intuitive email creation screen, uniquely incorporating them into this project. Furthermore, while maintaining the usability of the old email distribution system, the monthly email distribution volume has been expanded from the conventional 60 million to 0.2 billion emails in order to provide information tailored to each customer's characteristics at the right timing.
In the future, the three companies will expand functionalities related to the email distribution service, including customer behavior analysis, and propose the advancement of Mitsubishi UFJ Bank's digital strategy.