Denso Corporation is producing and releasing new advertising visuals and videos based on the brand message "Excitement Comes from Not Being Able to Do Everything" to strengthen the recruitment of Software Engineers.
These visuals and videos focus on the world of "not being able to do many things," conveying our desire and challenge to transform the "not able to" into "able to" through the power of Software. Messages and visuals express feelings of wanting to create a world like "Beginner Yet Professional-Level Driving," "No Traffic during New Year and Year-End," and "Reuniting with Lost Items in a Second," among others, even though these things are not yet possible.
Denso has developed numerous world-first products, including QR codes. This is also a part of Denso's history of transforming what could not be done into what can be done. Please feel Denso's thoughts and challenges through the visuals and videos.
■ About the new advertisement visuals
Starting December 16, 2024 (Monday), these will be published on the Denso official website, Transportation advertisements, and various digital advertisements, etc.
Transportation advertisements: Displayed mainly at stations in the metropolitan area such as Yokohama, Minato Mirai, Hon Atsugi, and Iidabashi.
Display period: December 16, 2024 - February 23, 2025 (The period may vary depending on the display location).
※ The display format and display stations may change.
※ Please refrain from contacting station staff and railroad companies.
■ About the new video
You can view it at the following URL.
First edition: Denso makes you think about 【Children and Cars edition】 30 seconds.
Second edition: Denso makes you think about 【Favorite Keychain edition】 30 seconds.
