按经营单位所在地分，11月份，城镇消费品零售额37596亿元，同比增长2.9%；乡村消费品零售额6167亿元，增长3.2%。1—11月份，城镇消费品零售额382720亿元，增长3.3%；乡村消费品零售额60003亿元，增长4.3%。In November, the total retail sales of consumer goods reached 4,376.3 billion yuan, an increase of 3.0% year-on-year. Among them, the retail sales of consumer goods excluding Autos were 3,899.8 billion yuan, showing a growth of 2.5%. From January to November, the total retail sales of consumer goods reached 44,272.3 billion yuan, with a year-on-year increase of 3.5%. The retail sales of consumer goods excluding Autos were 39,796 billion yuan, growing by 3.7%.
According to the Financial Association on December 16, in November, the total retail sales of social consumer goods reached 4,376.3 billion yuan, a year-on-year increase of 3.0%. Among them, the retail sales of consumer goods excluding Autos were 3,899.8 billion yuan, an increase of 2.5%. From January to November, the total retail sales of social consumer goods reached 44,272.3 billion yuan, a year-on-year increase of 3.5%. Among them, the retail sales of consumer goods excluding Autos were 39,796 billion yuan, an increase of 3.7%.
In November, the total retail sales of consumer goods reached 4,376.3 billion yuan, an increase of 3.0% year-on-year. Among them, the retail sales of consumer goods excluding Autos were 3,899.8 billion yuan, showing a growth of 2.5%. From January to November, the total retail sales of consumer goods reached 44,272.3 billion yuan, with a year-on-year increase of 3.5%. The retail sales of consumer goods excluding Autos were 39,796 billion yuan, growing by 3.7%.
By the location of the operating units, in November, urban consumer goods retail sales reached 3,759.6 billion yuan, a year-on-year increase of 2.9%; rural consumer goods retail sales reached 616.7 billion yuan, an increase of 3.2%. From January to November, urban consumer goods retail sales reached 38,272 billion yuan, an increase of 3.3%; rural consumer goods retail sales reached 6,000.3 billion yuan, an increase of 4.3%.
By type of consumption, in November, the retail sales of Commodities reached 3,796.1 billion yuan, a year-on-year increase of 2.8%; Dining revenue was 580.2 billion yuan, an increase of 4.0%. From January to November, retail sales of Commodities reached 39,255.4 billion yuan, an increase of 3.2%; Dining revenue was 5,016.9 billion yuan, an increase of 5.7%.
By retail format, from January to November, among retail enterprises above designated size, convenience stores, specialty stores, and supermarkets saw retail sales increase by 4.4%, 4.0%, and 2.6% year-on-year, respectively; while department stores and brand specialty stores saw retail sales decrease by 2.9% and 0.7%, respectively.
From January to November, the national online retail sales reached 14,030.8 billion yuan, a year-on-year increase of 7.4%. Among them, the online retail sales of physical goods reached 11,805.9 billion yuan, an increase of 6.8%, accounting for 26.7% of total retail sales of social consumer goods; within the online retail sales of physical goods, food, clothing, and daily goods grew by 16.2%, 2.8%, and 6.3%, respectively.
