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新华百货(600785.SH):公司所属鲸喜家族包括鲸喜、CC猫、CCPARK等五个不同的IP形象

Yinchuan Xinhua Commercial (600785.SH): The company’s affiliated Jingxi family includes five different IP images: Jingxi, CC Cat, CCPARK, and others.

Gelonghui Finance ·  Dec 17 02:56

On December 17, at a discussion platform, Yinchuan Xinhua Commercial (600785.SH) stated that the company's Whale Family currently includes five different IP images such as Whale Joy (Department Store), CC Cat, and CCPARK, representing different positions like department stores, shopping centers, and quasi-shopping centers. These anthropomorphic IP images serve as representatives for corporate culture, marketing activities, brand launches, and community interactions; the new cultural and creative products ‘New Hundred Tigers,’ which are brooches and paper cuttings co-issued with a national-level intangible cultural heritage inheritor for the Year of the Tiger, are available for sale on multiple platforms and various store mini-programs. In the future, the company will collaborate with well-known Wine and goji berry enterprises in Ningxia, as well as Helan Mountain rock paintings, to jointly develop and create intangible cultural products suitable for sales across the country.

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